11 May | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28. Read more

Google AdWords new responsive search ads can show 3 headlines
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Read more

Where to find ideas for content your audience will love, look at and link to
If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions. Read more

Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? Read more

Old AdWords interface will be phased out by year-end
Google will notify advertisers ahead of the final switch to the new AdWords experience. Read more

New AMP features announced for geotargeting content, as well as some GDPR support
The Accelerated Mobile Pages project released a new “amp-geo” component and full support for the “amp-consent” component which may help some publishers address GDPR compliance. Read more

Google Image Search updates guidelines, adding structured data, speed and more
Google has finally refreshed content for its image search publishing guidelines. Read more

Google Posts now accepting videos for some local businesses
Google Posts gets richer with the ability to upload videos to your messages. Read more

Beyond keywords: What really matters in SEO content
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go. Read more

How to create landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. Read more

Demoed at Google I/O: AMP cache URLs showing publisher’s URL instead of Google AMP URL
Want to see how the new AMP URLs work in search? Google demoed showing the publisher’s URL over the Google AMP cache URL. Read more

Google asking dissatisfied searchers to submit questions manually in the search results
If Google doesn’t have content for your query, it may ask you to help content creators to make content that will eventually rank for your query. Read more

Google updates mobile-friendly test, rich results test tools to better support JavaScript sites
Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support it. Read more

Google announces ads updates for app developers at Google I/O
Google says 94 billion apps were downloaded from Google Play last year. Read more

Google Maps redesigns ‘Explore’ tab, launches ‘Your match,’ ‘Group planning’ and ‘For you’ section
Google Maps has announced a whole set of new features at Google I/O around their mapping product. Read more

From Marketing Land

Instagram testing a booking & payments feature it first announced more than a year ago
For now, the feature is available to a limited set of partners and businesses on Instagram. Read more

The 5 big disruptions to marketing in 2018
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it. Read more

Facebook Pages will be getting new video metrics & chart tracking engagement throughout video
Facebook says it also fixed a bug that resulted in inaccurate retention graph data for videos running longer than two minutes. Read more

Survey: 74% still use Facebook daily, but 44% recently changed privacy settings
Roughly 50 percent believe they have “some control” over who gets to see their data on Facebook. Read more

How dynamic creative will (finally) reach the tipping point
Despite widespread agreement about the benefits of dynamic creative, it’s never really taken off in display. Read more

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Read more

Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Read more

IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV
YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social energy. Read more

From Search Engine Roundtable

Google Featured Snippets Asks Searchers “Is This Helpful”
We’ve seen Google asking searchers to rate the search results before and even ask them if the longer search results are useful or not. Read more

Google Recipe Structured Data Updated For Google Assistant & Search
Google announced, as I covered at Search Engine Land, new recommendations for recipe structured data properties. Read more

Google My Business Adds Clear Button For Attributes
Allyson Wright from Google announced in the Google My Business Help forums a small but useful feature for those heavily working in Google My Business. Read more

Google Tests Submitting Question Directly In Search Results
Manashjyoti Athparia posted in the Gulshan Kumar Forums (hat tip to mayank_jee) a screen shot of Google’s search results with a big box letting the searcher submit a question to be answered later by humans. Read more

Google AdSense Reports Spam Percentage Rate Metrics
Image credit to Shutterstock Over the past few days, Google AdSense has been displaying various spam percentage metrics in the Google AdSense reports for publishers. Read more

Google Featured Snippet More Button
Image credit to Shutterstock Mordy Oberstein spotted and posted on Twitter what looks to be a new feature for those Google featured snippets. Read more

Squarespace Google Search Console Verification With One Click
Squarespace announced you can now verify your Squarespace site with Google Search Console with one click. Read more

Google Search Console Notices For Improve Discovery In The Google Assistant
Google sent a boatload of notifications to some of those who have verified properties in the Google Search Console that they can now improve the discovery of their content in the Google Assistant. Read more

Google Updates Image Search Guidelines For SEOs & Publishers
John Mueller from Google posted on Twitter that they have updated their image publishing guidelines at this help document. Read more

Bing Ads Improves Google AdWords Import
Bing announced they have improved the import feature from Google AdWords to Bing Ads. Read more

Google AdWords To Begin Deactivating Accounts With No Spend
A couple months ago we reported that Google would soon deactivate AdWords accounts with no spend in the past 15 months. Well, that is now going to start any day now. Read more

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