12 July | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Microsoft Advertising says it’s keeping average position reporting
Position-based impression share metrics are now available. Read more

UX, Content and other secrets to Overstock’s SEO turnaround
How Overstock weathered some really bad times in SEO and came out ahead in the long run. Read more

The need for speed in search: 5 speed types to master now
To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time personalization. Read more

Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug fixes. Read more

Ad customizers are now available in all Microsoft Advertising accounts
Create ad customizer feeds in the UI or import them from your Google account. Read more

When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)
Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Read more

New Google Shopping program enables customer photos to show with their product reviews
The feature is rolling out now and available through a handful of reviews partners. Read more

Bing showing a streamlined recipe carousel in search results
Users can filter rich results according to time and nutrition. Read more

Google News rolling out card layout on desktop search results
Google News publishers may soon see changes in their referral traffic from Google News with this design change. Read more

From Marketing Land

Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled devices. Read more

Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields to support the new targeting options. Read more

Nintex Sign powered by Adobe Sign enables e-signatures for Microsoft Sharepoint Customers
Nintex Sign powered by Adobe Sign allows Sharepoint customers to access e-signature solution that could enable digital transformation. Read more

Facebook makes a play for creators with new tools, features for monetizing content
The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Read more

Most consumers believe online privacy is impossible, survey finds
The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online. Read more

Pinterest unveils new video capabilities for brands
Businesses on the platform will now have a dedicated tab for video content, an updated video uploader and more. Read more

LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign optionss
The new version comes with an optimized “click-pricing” option which only charges advertisers for clicks that take users to a landing page. Read more

From Search Engine Roundtable

Sites Prepared For Google Mobile First Indexing May Have Not Moved Yet?
Kenichi Suzuki, a well seasoned SEO, asked John Mueller if a site that was well prepared for mobile-first indexing has not moved over yet, should you be concerned? Read more

Google Maps Bug With Business Reviews Disappearing
In the past week or so, many local SEOs have been complaining that reviews on local listings in Google are disappearing. Read more

Dual Google Business Related Carousel
Here is a screen shot from Ellen Edmands of Google showing a double or dual listing for a business “related” carousel on desktop. Read more

Google: Both Old Or New Domains Do Not Benefit You In Google
Google’s John Mueller had to come on Twitter and once again dispel the myth that the age of a domain name does not matter in terms of Google’s ranking algorithms. Read more

Google Ads In People Also View Carousel – A Test Or Bug?
Valentin Pletzer posted a screen shot on Twitter of Google testing a Google Ad in the people also view carousel. Read more

Google Search Console Your Site Switched To Mobile-First Indexing Notifications Causing Confusion?
If you open Google Search Console and go to a property that has been switched to mobile-first indexing, you will get an alert slide up from the bottom right of the screen notifying you of the switch. Read more

Google On Mega-Menus: Nothing To Be Concerned About, Yet…
John Mueller of Google posted on Twitter asking “How do you feel about “mega-menus” on ecommerce sites?” Read more

Rumors That Shortnames Causing Google My Business Suspensions
There are a lot of rumors and suspicions that Google My Business suspensions are due to the release of the new shortnames feature. Read more

Some YouTubers Angry That Google Search Shows Videos From Non-YouTube Sources
Often you see people complaining that Google is favoring their own properties over third-party properties. Read more

Most SEOs Say Site UX Can Impact Your Google Rankings
Dejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO community. Read more

Google: Be Consistent. Use Either Slash Or No Slash After URL, Not Both.
Google’s John Mueller said it is best to be consistent with your URL structure and either choose to use slashes after the URL or not to use slashes after the URL. Read more

Google News Search Results Tests Card Layout Again
I am personally seeing the new card layout when I do searches in Google News on some browsers. Read more

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