Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.
Microsoft Advertising says it’s keeping average position reporting
Position-based impression share metrics are now available. Read more
UX, Content and other secrets to Overstock’s SEO turnaround
How Overstock weathered some really bad times in SEO and came out ahead in the long run. Read more
The need for speed in search: 5 speed types to master now
To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time personalization. Read more
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug fixes. Read more
Ad customizers are now available in all Microsoft Advertising accounts
Create ad customizer feeds in the UI or import them from your Google account. Read more
When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)
Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Read more
New Google Shopping program enables customer photos to show with their product reviews
The feature is rolling out now and available through a handful of reviews partners. Read more
Bing showing a streamlined recipe carousel in search results
Users can filter rich results according to time and nutrition. Read more
Google News rolling out card layout on desktop search results
Google News publishers may soon see changes in their referral traffic from Google News with this design change. Read more
Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled devices. Read more
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields to support the new targeting options. Read more
Nintex Sign powered by Adobe Sign enables e-signatures for Microsoft Sharepoint Customers
Nintex Sign powered by Adobe Sign allows Sharepoint customers to access e-signature solution that could enable digital transformation. Read more
Facebook makes a play for creators with new tools, features for monetizing content
The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Read more
Most consumers believe online privacy is impossible, survey finds
The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online. Read more
Pinterest unveils new video capabilities for brands
Businesses on the platform will now have a dedicated tab for video content, an updated video uploader and more. Read more
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign optionss
The new version comes with an optimized “click-pricing” option which only charges advertisers for clicks that take users to a landing page. Read more
Sites Prepared For Google Mobile First Indexing May Have Not Moved Yet?
Kenichi Suzuki, a well seasoned SEO, asked John Mueller if a site that was well prepared for mobile-first indexing has not moved over yet, should you be concerned? Read more
Google Maps Bug With Business Reviews Disappearing
In the past week or so, many local SEOs have been complaining that reviews on local listings in Google are disappearing. Read more
Dual Google Business Related Carousel
Here is a screen shot from Ellen Edmands of Google showing a double or dual listing for a business “related” carousel on desktop. Read more
Google: Both Old Or New Domains Do Not Benefit You In Google
Google’s John Mueller had to come on Twitter and once again dispel the myth that the age of a domain name does not matter in terms of Google’s ranking algorithms. Read more
Google Ads In People Also View Carousel – A Test Or Bug?
Valentin Pletzer posted a screen shot on Twitter of Google testing a Google Ad in the people also view carousel. Read more
Google Search Console Your Site Switched To Mobile-First Indexing Notifications Causing Confusion?
If you open Google Search Console and go to a property that has been switched to mobile-first indexing, you will get an alert slide up from the bottom right of the screen notifying you of the switch. Read more
Google On Mega-Menus: Nothing To Be Concerned About, Yet…
John Mueller of Google posted on Twitter asking “How do you feel about “mega-menus” on ecommerce sites?” Read more
Rumors That Shortnames Causing Google My Business Suspensions
There are a lot of rumors and suspicions that Google My Business suspensions are due to the release of the new shortnames feature. Read more
Some YouTubers Angry That Google Search Shows Videos From Non-YouTube Sources
Often you see people complaining that Google is favoring their own properties over third-party properties. Read more
Most SEOs Say Site UX Can Impact Your Google Rankings
Dejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO community. Read more
Google: Be Consistent. Use Either Slash Or No Slash After URL, Not Both.
Google’s John Mueller said it is best to be consistent with your URL structure and either choose to use slashes after the URL or not to use slashes after the URL. Read more
Google News Search Results Tests Card Layout Again
I am personally seeing the new card layout when I do searches in Google News on some browsers. Read more
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