13 Jul | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Read more

Google My Business Insights adds queries used to find your business
Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report. Read more

Working around Google Analytics to improve your content marketing
The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Read more

Be careful what content you cut from your site
How to make your website lean and mean without eliminating big traffic drivers. Read more

Google Speed Update is now being released to all users
After six months of preparation, the Google Speed Update is now rolling out. It only impacts the mobile search rankings of the slowest of sites on the internet. Read more

Link to my awesome content, please!
Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short. Read more

Say goodbye to low Quality Score with this Google Ads script
Are low Quality Score keywords wasting your money? Read more

Google My Business listings: 5 frequently asked questions
GMB has a handful of new features and some best-practice confusion. Read more

Google’s URL inspection tool now available for all users
After launching this tool 15 days ago, it is finally now available for everyone to use within the new Google Search Console. Read more

Bing Ads recommends updating final ad URLs to HTTPS if supported
With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. Read more

PPC’s #fakenews: 9 ways bad numbers might look good
Did you know it’s super-easy to fake your way to seemingly good PPC performance? Read more

Improving the customer experience means getting search right
As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Read more

YouTube aims to show more authoritative search results around news topics
Google to provide more sources and context on breaking news-related searches in YouTube. Read more

From Marketing Land

Should marketers own programmatic accounts as they do with SEM & Social?
The pros and cons of large brands bringing some elements of programmatic media in-house. Read more

How to use Quora ads for big results in every step of the funnel
Momentary feeling of greed to give up great insights and audience targeting tips using Quora Ads. Read more

Facebook testing AR ads in the News Feed & new tool to help brands create video ads
Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer. Read more

Voice user interfaces will work together with graphical user interfaces
So say two design experts in the emerging field of VUI design and development. Read more

Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
A kind of ‘Facebook Custom Audiences for the real world,’ the approach uses plat lines and GPS data for greater precision. Read more

From Search Engine Roundtable

July 2018 Google Webmaster Report
This month was somewhat typical but we did have a lot of updates to the Google Search Console. We saw the Search Analytics API get 16 months of data. Read more

New Google Index Report Doesn’t Show Blocked URLs From Sitemaps
Alan Bleiweiss shared a scree shot of how the Google Sitemaps report in Google Search Console shows over 11 Read more

Google 10 Years Later: Absolute Vs Relative URLs Doesn’t Matter For SEO
I know, I know, this is a basic SEO question – the absolute URLs versus relative URLs. Read more

SEO Challenge Google Assistant Quiz
What if you can test your SEO intelligence by asking the Google Assistant. Read more

Google Stops Crawling AJAX Crawling Scheme “For The Most Part”
In May, we reported that by the end of Q2 the AJAX crawling scheme will be going away. Read more

Google Updates Their hreflang Official Documentation
Google has recently updated their official documentation for hreflang help. Read more

Unwanted Video Showing In Google Search Results?
Since Google starting showing video carousels in the desktop results again, Google seems to have been showing way more videos in search than in the past. Read more

Tell Google About Your Large & Medium Site Moves
Google’s John Mueller posted on Twitter asking about webmasters who have done medium to large web site migrations recently, about their experience. Read more

Google: We Read Contents Within Figure Tag But No Special Treatment
The figure HTML tag or element is often used to represent self-contained content. Read more

Google: Many 5xx Errors Can Slow Crawling
Google’s John Mueller said on Twitter that serving too many 5xx errors, the internal server types of errors, can cause Google to slow the crawling of your web site. Read more

Google: Provide Consistent & Clear URL Rewriting
Google’s John Mueller said it is fine using either root relative links (/google.html) vs relative links (google.html) as long as you are consistent on how you do your URL rewrites. Read more

Google Search Algorithm Update Currently Mild
Since the roll out of the Google Speed Update – the SEO community has been on high alert to see what type of impact it has on the overall mobile search results. Read more

Similar Domain Names Don’t Hurt Your Rankings In Google Search
In a webmaster hangout yesterday at the 1 minute 22 second mark, someone asked if they own bluewidgets.com and then a competitor or two own mybluewidgets.com or ibluewidgets. Read more

Google: Google Search Console Reports Are As Accurate As It Gets
eople over the years have complained a lot about the reports within Google Search Console. Some don’t trust the reports. Read more

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