14 Dec | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google rolling out more features for responsive search ads, adding 10 languages
New tools in the web interface are designed to make creating RSAs easier. Read more

Missed opportunities: Here’s a checklist to stay on track
Companies of all sizes make similar mistakes and these common ones can be avoided when you’re paying attention to the details. Read more

What we learned when Google deindexed our site for a day
What can you do if you get deindexed by Google? These are lessons we learned. Read more

Google to redirect old Search Console reports to new ones Dec. 13
It’s time to get acquainted with the new Google Search Console reports. Read more

Google Analytics admin emails sent to Search Console users in latest bug
Google said it has fixed the bug that was active between Nov.12 and 13. Read more

Google Search Console AMP enhancement report to combine issue types
Beware, Google is making some changes to the AMP report – this is what you need to be on the look out for. Read more

Report: Google PLA antitrust remedy turning comparison engines into agencies
Google shopping competitors now 32 percent of results in UK, Germany, France. Read more

85% of consumers disregard local reviews more than 3 months old
For those under 55, the majority of review consumption now occurs on smartphones. Read more

Google Maps’ ‘For You’ tab comes to iPhones and a whole lot more countries
The personalized recommendations tool will be available in 130 countries on Android and 40 on iOS devices. Read more

How do you optimize for Google Discover?
Brands will need to focus more on the quality of the content they produce as well as its audience engagement. Read more

Massive fake review attack has big impact on small businesses
Business owners and Google product experts could not easily find all the businesses impacted during the recent attack because the profiles selected to hide their reviews. Read more

Google Lens goes live for search on iOS: We tested it out
Now that Lens is no longer buried in Google Photos we’ll see more rapid adoption of visual search. Read more

Facebook starts testing ads in search results
The test inventory will be available in Facebook and Marketplace search results. Read more

How 3 SEO strategies built today’s eCommerce giants
Learn how third-party sellers, backlinks and a clearly defined niche can leverage SEO opportunities. Read more

Conductor Actions turns search, SEO data into ‘voice of the customer’ intelligence
The company is making the data available through workflow tools Asana, Jira and Trello to enable non-SEO teams to access it. Read more

New ways to approach SEO in 2019: Accountability and customer experiences
Master your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019. Read more

From Marketing Land

The new best practices for digital brand storytelling
People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Read more

Compare 9 paid media campaign management tools
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Read more

The true impact of conversion rate optimization and why it matters to you
User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here’s how you can uplift your CRO activity. Read more

What email marketers should know about Alexa’s latest feature
If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion. Read more

Product pages are the new packaging: Think beyond lower prices to win online
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Read more

Groupon voted top YouTube’s 6-second bumper ad of the year
The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six seconds. Read more

Why content marketers don’t want instant gratification
When marketers set realistic expectations, they’re in a better spot to succeed long term. Read more

How effective acquisition strategies can drive growth
A strategy anchored by a focus on verticals, market leadership and technology offers a pathway for companies in the performance marketing industry to grow their businesses and unlock value for partners. Read more

From Search Engine Roundtable

Most SEOs Think Google Shouldn’t Delist A Hacked Site
As you know, Search Engine Land was delisted from Google’s search results for most of the day on Friday because a bug in Google’s hack sites classifier labeled the site as being hacked. Read more

Google Images Best Practices Guide Updated, But What Changed?
Google announced yesterday on Twitter that they updated their Google Images best practices guide. Read more

Google: Canonical Tags May Not Work With Other Inconsistent Signals, Like Redirects
Aaseesh from Google responded to a complaint about Google not picking up on a web site’s canonical tags. Read more

Google Again: Do Not Worry About Words Or Keywords In URLs
Google’s John Mueller said it again, do not worry about words or keywords in the URLs. Read more

Google To Shut Down Many Old Search Console Reports December 13th
Google has posted the date of December 13, 2018 as the date they will be removing some of the old Google Search Console reports. Read more

Google URLs In Search Results Snippets Now Clickable
After much testing, it appears that the URLs in the Google search results are now clickable. Read more

Google Search Console AMP Errors Gets More General, Less Specific
Google posted on the data anomalies page that Google Search Console AMP error reporting starting today, December 10th, will become more generic in nature. Read more

Google Renamed Communications Manager To Site Manager In GMB
Google has renamed the communication manager to site manager in Google My Business. Read more

Google: Moving Hosting Companies Doesn’t Cause Ranking Declines
Google’s John Mueller said that moving to a new hosting company doesn’t cause ranking declines. Read more

Google For You Tab Expands To iOS Devices & 130 Countries
Google announced they are expanding the “For You tab” in the Google search app to iOS devices and over 130 countries. Read more

Google Expedites Closing Google+ After Another Security Bug
We knew Google+ was shutting down but Google announced they are now expediting this process since a new security bug was discovered with the Google+ API. 52.5 million users in connection with a Google+ API potentially had their name, email address, occupation, age and other information stolen. Read more

Google: We Don’t Need To Notify You Of Bad Links Because We Just Ignore Them
Since the Penguin 4.0 update Google devalues bad links versus demoting the pages they link to. Read more

Bing: Machine Learning Leads To More Human Like Ranking In Search
Bing’s Frédéric Dubut said on Twitter and in a quote at Search Engine Journal that machine learning helps with scaling generalizing, which is how humans would manually rank search results. Read more

Limited Chatter: Google Search Algorithm Update This Week
For the past week or so, I’ve been seeing chatter within the community about Google search algorithm updates. Read more

Google Rolls Out Image Thumbnails In Related Searches
In August we caught Google testing showing thumbnails or icons in the related searches options in the mobile search results. Read more

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