15 Feb | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Managing sitemap XML with Google Search Console
What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap file. Read more

Is Google Maps what augmented reality has been waiting for?
AR walking directions could be a breakthrough application for the industry. Read more

Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they understand. Read more

Back to basics: What does ‘long-tail’ keyword really mean?
The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here’s how it works. Read more

How to choose a location data provider
More than 20 questions to ask location-intelligence companies. Read more

For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies. Read more

Google Ads bringing click share to Search campaign competitive metrics
The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful. Read more

Death of the keyword: What it is (and is not) for retail
Are keywords dead, or slowly dying? Read more

6 things you need to know about Google’s change for service area businesses
Google’s new service area business set up cleared addresses. If you’re a service business, don’t try to add it back. Here’s why. Read more

From Marketing Land

Facebook Pages will soon be able to respond to Instagram Direct messages
The new feature follows Facebook’s recent announcement that it is working to integrate Messenger, Instagram and WhatsApp. Read more

How to Prepare for a Successful Marketing Analytics Implementation
Analytics are critical to fuel the success of your marketing investments. Read more

New-school paid social creative needs old-school teamwork to succeed
Agencies that get creative are going to continue to inch ahead of those that do not. Here’s how you can adjust your video strategy on social. Read more

From Search Engine Roundtable

Bing Strongly Recommends Publishers Use The Submit URL Tool
Last week we reported that Bing expanded their submit URL tool from 10 URLs per day to 10,000 URLs per day, removing essentially all the quotas. Read more

Google Tests Image Carousel With Refinement Bubbles
Google loves their refinement bubbles so much that they are also testing it on the image search box in web search. Read more

Google Search Console Is Down Right Now (Update: It Is Back Now)
Right now, if you try to access Google Search Console you will get a 404 page not found error. Read more

Google Shows Video Grid Format In Mobile Search Results With Up To 8 Videos
Google is showing videos in a grid format in the mobile Google search results between 2 and 8 videos for a single search results page. Read more

Google Hints The Page Google Shows For The Duplicate Content Cluster Gains Signals
Gary Illyes from Google dropped a hint around if signals from other pages in a duplicate content cluster gets passed to the one Google shows in their search results. Read more

Google Posts Content Now In Some Google Local Listings
Dave DiGregorio posted screen shots of content from a local business’s Google Posts content showing up in the local listings, including the local knowledge panel and local pack listings. Read more

Google: Do Not Flip Between Index & Noindex on URLs Too Frequently
This is probably common sense to all the readers here, but you should likely not add a noindex and remove the noindex on specific URLs often or heck, even infrequently. Read more

Google: Media Search Overlooked By Publishers
This is the second time a Googler said that SEOs, webmasters, publishers should be paying more attention to image search and video search. Read more

Google Again: Sharing IP Addresses For Multiple Sites Is Okay
This topic goes back ages, but for some reason John Mueller from Google said again in a Google Webmaster Help thread that it is perfectly fine and doesn’t hurt you in Google search to share an IP address on the same server with other web sites. Read more

Google Search Ranking Algorithm Update & Fluctuations Continue
A week ago we reported on chatters and signals of a Google search ranking algorithm update. Read more

Google Image Search Adds Recently Viewed Section
Google has added to Google Image Search results a feature to see recently viewed images that are related to the image you are currently looking at on Google Image search. Read more

Google Search Console Notifications To Remove Google+
Last night, Google sent out notifications via Google Search Console reminding sites that have added Google+ buttons and other integrations to remove them by March 7th. Read more

Google Local “Get in Line” Button
Sergey Alakov spotted Google testing or launching, I don’t see it yet, a button in the local panel for “get in line.” Read more

Business Owners Can Now Reply To Reviews On Google Maps Desktop
Google announced in the Google My Business Help forums that owners of businesses within Google My Business can now reply to reviews directly using Google Maps on desktop. Read more

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