From Search Engine Land
7 best social media monitoring tools for any business
Social media provides an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface. Read more
Welcome to the Golden Age of competitive research
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention. Read more
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon. Read more
New native Discovery ad campaigns from Google monetize Discover feed for first time
Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly. Read more
Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them
Advertisers can feature up to eight images in gallery ads, Google’s new mobile search ad format. Read more
Google says no core update or infrastructure changes have occurred despite chatter
The company says the rumors are not legit – there was no major update to Google search recently. Read more
Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
Forecasts are calculated using historical campaign and auction data. Read more
3 ad copy mistakes keeping you from paid search success
Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy. Read more
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. Read more
Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema graph. Read more
Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%
Hitwise found an average of 61.3% of searches across key categories were initiated on mobile devices. Read more
Microsoft goes open source with one of its Bing algorithms
Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries. Read more
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