18 Jan | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically
If you haven’t set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see. Read more

How to avoid a site migration disaster
There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers or relaunching your templates and so on. Read more

Google’s internal SEO strategy: Make small changes, embrace change, consolidate
Google gave a rare glimpse into how they manage their 7,000 internal websites. Read more

Amazon Sponsored Products ads now support dynamic bidding, bid adjustments
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. Read more

Demystifying Google’s guide to clicks, impressions and position in Google Search Console
Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC. Read more

Bing Ads launches page feeds for easier Dynamic Search Ads management
Use page feeds to manage URL groupings for auto targets in DSA campaigns. Read more

Get more conversions by deconstructing your PPC ads
A new Google Ads script that will reveal what parts of your ads are worth keeping and which to discard. Read more

25 tools to streamline YouTube SEO optimization
Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube videos. Read more

Updated study: Links are still incredibly important for ranking in Google
Surprise, surprise – a Google ranking study shows links are still important for ranking. Read more

From Marketing Land

What is attribution modeling?
Everything you need to know about attribution, including its benefits and limitations. Read more

Opinion: Google Partners Program incentives should include actual client goals
Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to include client goals? Read more

Mobile carriers end data sharing with location aggregators; should marketers worry?
Carriers are not the only sources of location data; their moves won’t be a significant blow to the ecosystem. Read more

WordPress, Google team on new CMS and monetization for local news publishers
The platform will offer “out-of-the-box integrations” with various ad and subscription systems, including Google’s. Read more

Crawl, walk, run and fly: The 4 stages of scaling website analytics
It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process. Read more

Here’s why you should take a deep dive into data to optimize your conversions
A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Read more

From Search Engine Roundtable

Google Search Algorithm Update On January 9th?
The Google search results and rankings have been pretty unstable the past week or so. There are a lot of fluctuations happening from earlier this week and also as of yesterday. Read more

Knowledge Panel Exploit Is Embarrassing For Google
A lot of news came out yesterday evening around an old Google knowledge panel exploit that let’s you manipulate almost any query to show any knowledge panel. Read more

Google Search Results Rich Snippet With Asked X Years/Months Ago
I am not sure if this is a new snippet, but I don’t think I’ve seen it before where Google shows how many years ago the question was specifically asked in this format. Read more

Google Webhook For Google My Business Reviews Delayed, Working On A Fix
Kara from the Google My Business team confirmed Google is working on a fix for the delays in getting review data from the Google My Business API, specifically webhooks. Read more

Google Will Discontinue Some Old Search Console Features
Google’s John Mueller confirmed this morning in a webmaster hangout at the 1:09 mark into the video that Google does plan to close down, discontinue, not port, every single feature from the old Search Console to the new Search Console. Read more

The Google Webmaster Blog Removes Comments Feature
Gary Illyes from Google announced on the Google Webmaster Blog that they disabled the ability to post or view comments on that blog. Read more

Google Now Sending Consolidated Mobile-First Indexing Notifications
Google is now consolidating the notifications they send around sites being switched into Google’s mobile first indexing process. Read more

Google Spammers Using Open Date Edits To Hurt Local Businesses
In November, Google began supporting the option to specify when the business opens in the future. Read more

Google Search Console Stops Testing Domain Property?
Did Google end their beta test of Domain Property, the feature that aims at simplifying property sets in the Google Search Console. Read more

Google Site Command For 301 Redirect URL Shows The Origin URL
Google’s site command will show the URL you put into Google for the site command, even if the URL itself has been redirected using a 301 redirect. Read more

Google Search Ranking Algorithm Update Chatter January 15th
Over the past 24-48 hours, I’ve been seeing some chatter amongst the SEO communities, a bit more in the black hat space, but still chatter. Read more

Google May Ignore Your XML Sitemap If The URLs Are Invalid
Google’s John Mueller confirmed on Twitter that Google may stop fetching your XML Sitemap files if the URLs within them are invalid. Read more

Google URL Inspection Tool Adds HTTP Response, Resources, JS Logs & Screenshots
Google just announced an update to the URL Inspection Tool within Google Search Console. Read more

Google May Replace The Fetch As Google With URL Inspection Tool
Google may be working towards replacing the Fetch as Google tool with the URL Inspection tool. Read more

Google: Canceling URL Removal Requests In Search Console Is Quick
Google’s John Mueller said on Twitter that typically cancelling URL removal requests in Google Search Console is quick. How quick? I do not know but he said quick. Read more

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