20 Jul | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google Posts adds ‘call now’ button
The new option within Google My Business lets you include your phone number as a call to action. Read more

Google brings Hotel Ads into the Google Ads platform, updates feed management hub
A new Hotel Ads campaign type is currently in beta. Read more

Google shows ‘People also search for’ suggestions in ad results, too
The feature has been showing in paid search results for several months. Read more

Do Google reviews impact local ranking?
Based on research, reviews may play some part in how a local page ranks. Here is a case study that shows findings. Read more

Bing is testing an ‘open in new window’ icon in the search results
While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each individual search result. Read more

Google Search Console Search Analytics API now gives you 25,000 rows per request
Get more from Google faster with some changes to the Google Search Analytics API. Read more

Google Image search updates referrer URL to help publishers track image search traffic
In coming months, the Google Image search referral URL will be changing. Make sure your software tools are ready. Read more

15 checks you should make when choosing a link partner
How can you best evaluate a site to determine whether it’s a good linking partner? Read more

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers. Read more

Google may notify you when your local business listing goes live in Google Maps & Search
A new notification from Google My Business will tell businesses when their local listings go live. Read more

How to project SEO traffic levels and avoid saying, ‘It depends’
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Read more

Google tests location tab for hotel knowledge panels
Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just that. Read more

From Marketing Land

Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab
Disney is the first advertiser to launch a campaign using the new ad unit. Read more

YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers. Read more

Twitter is removing locked accounts from follower counts
The company says most users will see a slight change in follower numbers, but users with a large number of followers may see a more significant drop. Read more

Improving the customer experience means getting search right
As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Read more

Winning the social media marketing game
How connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game.. Read more

Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
A team of more than 100 user researchers collect and analyze feedback to help inform product decisions. Read more

New features in the Facebook Ads Manager app make building ads on mobile easier
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more. Read more

Snapchat partners with 4 news discovery platforms to help push content beyond the app
Storyful, NewsWhip, SAM Desk and Tagboard will now be able to share Snapchat content via the app’s Story Kit API. Read more

Google My Business listings: 5 frequently asked questions
GMB has a handful of new features and some best-practice confusion. Read more

From Search Engine Roundtable

Bing Webmaster Tools API Down For Over 5 Days
Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. Read more

Real-Time Google Trends Excludes Many Countries In Filters
If you go to Google Trends you can filter those trends by country and the list of countries available is massive. Read more

Google Says Pick One Testing Tool For Measuring Page Speed
As you all know very well, the Google Speed Update has begun rolling out and while it is a bit too early to see the impact SEOs and webmasters are super eager to make sure their web pages do not get dinged by this update. Read more

Search Buzz Video Recap: Google Speed Update, Algorithm Shifts, Bing Tests, Google & Bing APIs & More
This week, the much anticipated Google Speed Update began rolling out. Read more

Google Structured Data Beta Support For Tabular Dataset
Aaron Bradley who follows the schema, structured data, markup world closer than anyone else I know spotted an update to some Google documentation and posted about it on Google+. Read more

Google My Business Agency Dashboard Can Now Sync With AdWords
As you know, Google launched an agency dashboard for Google My Business agencies that manage a lot of local businesses. Read more

Google My Business Insights Search Queries Report Coming Still
11 days ago, we reported about the search queries report in Google My Business insights section that some were seeing. Read more

Google: Crawling SPA (Single-Page Application) Isn’t Easy But Can Work
Google’s John Mueller was asked about how GoogleBot handles crawling, indexing and ranking SPAs, single page applications on the web. Read more

Google IP Lookup Works In English & With IPv6 Addresses
Google has had the ability to look up your IP address for years now. Read more

Google Automatically Recognizes Broad Site Changes
Google’s John Mueller said on Twitter that Google already can and does recognize broad site changes and thus there is no need for a button in Google Search Console to communicate these changes. Read more

Google Image Search To Change Referrer URL For Tracking
Google is updating the referrer URL from Google Image search in the upcoming months. Read more

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