21 June | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google Search Console image search reporting bug June 5-7
Google Search Console had yet another data bug, this one impacted your image search traffic. Read more

Google Search Console drops preferred domain setting
Make sure to watch your Google search results to see if this impacts the canonical URL Google shows in its search results. Read more

Understanding the role of branded and unbranded search in the customer journey
Customers have grown used to searching for exactly what they want. Here’s how to help your brand show up in search results at every step in the customer journey. Read more

Creating landing pages that convert
Landing pages can make or break your digital marketing. Read more

49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to 1. Read more

Price extensions now supported in Microsoft Advertising Editor
Create and manage price extensions in bulk. Read more

Review your website performance because every second matters
Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching. Read more

Google My Business adds more branding tools, introduces searchable @shortnames
The top 5% of local businesses in each category will also be eligible for a new “Local Favorite” badge. Read more

RSA editing comes to Google Ads app
Negative keyword management is also now available in the Google Ads app. Read more

From Marketing Land

Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages
The company recommends Page owners add the information to their Page descriptions. Read more

8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business? Read more

7 steps to a successful website launch
Make website performance one of your key marketing metrics. Read more

Are you on the wrong platform? Paid search vs. paid social
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are. Read more

From Search Engine Roundtable

Google: Core Update Is Not Like The Panda Algorithm
Danny Sullivan from Google said on Twitter over the weekend that the Google core updates are not like the old or new Google Panda algorithms. Read more

Google Posts Tests “Related To Your Search” – Showing You Relevant Google Posts
Claire Carlile posted a screen shot on Twitter of Google showing a new section to display Google Posts in a Google local panel. Read more

Google: We Not Prioritize Portal Web Sites In Rankings
Google’s John Mueller said Google does not give priority to a portal web site over a static web site in its search rankings. Read more

New Google User Interface Updates: Refine Layers, Mini-Carousels, Shopping Toggle, Mortgage Calculator & More
There are just so many Google user interface tests that are going on now, some are live, some are being tested, I don’t have enough time to put them into their own stories. Read more

Google Search Console Missing Image Search Traffic Between June 5th & 7th
Google posted on the data anomalies page that due to an internal issue Search Console did not capture some image search statistics from June 5th through June 7th. Read more

Possible Google Search Algorithm & Ranking Update June 19th
I have been watching the chatter this morning from the SEO community on WebmasterWorld and social media and I am seeing an increase in signals that there may be a Google algorithm and ranking update rolling out this morning. Read more

Complaints Over Google My Business Reinstatement Delays
There are many local SEOs who are complaining about the delay with Google My Business in reinstating businesses that were suspended. Read more

Google: Pages Can Rank For Image Alt Text Content In Web Search
John Mueller from Google stated on Twitter that your web pages can rank in Google web search for content that you put within image alternative text. Read more

Google Mobile Friendly Testing Tool Tests New Evergreen GoogleBot
44 days ago, Google announced the new evergreen GoogleBot, a GoogleBot that will be on the latest version of Chromium going forward and that has all the latest features of a modern browser for indexing. Read more

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