From Search Engine Land
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. Read more
Google My Business testing future opening dates in the local panel for new businesses
Google can let searchers know when a new business will be opening its doors. Read more
Google admits it’s using very limited personalization in search results
Outside of a searcher’s location or immediate context from a prior search, Google doesn’t personalize the search results. Read more
Google is right; click-through and conversion rates kinda don’t matter
Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. Read more
Google tests sub-images in search result snippets for sitelinks
SEOs and webmasters may want to look into how to optimize for images that Google may use for sitelinks in mobile search with this new test. Read more
Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Read more
How to choose the best content format for link building
Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links. Read more
Bing shuts down public URL submission tool
This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content. Read more
Deciphering search intent: 5 areas to get you started
Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings. Read more
Google: AMP to use ‘consensus-seeking’ governance model
Nearly 80 percent of AMP contributors are now third parties. Read more
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