21 Sept | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. Read more

Google My Business testing future opening dates in the local panel for new businesses
Google can let searchers know when a new business will be opening its doors. Read more

Google admits it’s using very limited personalization in search results
Outside of a searcher’s location or immediate context from a prior search, Google doesn’t personalize the search results. Read more

Google is right; click-through and conversion rates kinda don’t matter
Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. Read more

Google tests sub-images in search result snippets for sitelinks
SEOs and webmasters may want to look into how to optimize for images that Google may use for sitelinks in mobile search with this new test. Read more

Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Read more

How to choose the best content format for link building
Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links. Read more

Bing shuts down public URL submission tool
This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content. Read more

Deciphering search intent: 5 areas to get you started
Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings. Read more

Google: AMP to use ‘consensus-seeking’ governance model
Nearly 80 percent of AMP contributors are now third parties. Read more

From Marketing Land

Twitter gives video ads a subtle lift, puts livestreams atop the timeline
Live broadcasts from followed accounts will now appear at the top of the timeline, giving in-stream video ads prominent placement on the app. Read more

Facebook bug allowed some advertisers to access other Facebook Analytics app data
The company says it fixed the issue that affected 21 apps and is notifying all businesses involved. Read more

Target acquired: How to define and use your ideal target market
Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell. Read more

How to turn negative online reviews into marketing wins
It’s tempting to fall into a funk when your business receives a negative review. Here’s how to turn things around and benefit from critical customer feedback. Read more

Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore
After testing Shopping in Stories with a select number of e-commerce brands in June, the app is expanding the e-commerce feature globally. Read more

Pinterest opens API to give brands more insights on influencer campaigns
Pinterest adds eight influencer marketing platforms to its Marketing Partners program. Read more

Survey surprise: 90% of consumers report being brand-loyal
Product quality was the leading factor, but great customer service barely registered as a loyalty driver. Read more

From Search Engine Roundtable

Google Search Broke For 12 Hours On A Query
It is rare to see Google bug out, not work, when you try to use it. Read more

Google Tests Color Drop Down In Shopping Panel For iPhone
It looks like Google is testing a new look for the drop down to select a color in the shopping panel. Read more

Google Ads Tests Headlines & URL Without Descriptions
Google seems to be testing an ad format on mobile search where they remove the description section from the ad. Read more

Google Ads Adds Videos To Shopping Ads With Showcase Shopping Ads
Google has added more videos to their Google Ads platform, this new one is called Showcase Shopping Ads where videos can now show for Google Shopping Ads. Read more

Google My Business Reviews Can Now Be Edited In Local Panel
Now you can edit the reviews and responses you leave for local businesses in Google Maps and Local directly in the local knowledge panel when you expand the reviews. Read more

Google: Don’t Build Sites Where You Need To Test To See How Search Engines React
Google’s John Mueller has said on Reddit that it is better to build a site where you know how Google and search engines will treat it then build a site where you are unsure. Read more

New Google Sitelinks With Image Thumbnails
Google seems to have launched image thumbnails in the sitelinks of the mobile search result snippets. Read more

Google Image Search Tests Image Refinement Buttons
Google seems to be testing yet another feature to show image thumbnails in the refinement bubbles/buttons at the top of your Google Image Searches. Read more

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