23 Nov | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google releases Target Impression Share, its latest Smart Bidding strategy
The automated bidding feature aims to maximize reach and awareness. Read more

Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools. Read more

New design for hotel local pack now showing in Google search
Google Hotel local pack got a redesign and adds an additional slot for four listings. Read more

Google My Business Insights to get more recent data
Google promised to reduce the latency of the Google My Business Insights reports and tools. Read more

What should service area businesses be focusing on in search?
Here’s some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than by address and radius. Read more

Report: Google showing fewer video and image boxes in the search results
Were you getting traffic in Google from video carousels or image carousels? There was a change that might impact you. Read more

6 ways to boost organic video results
The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand and outrank your competitors. Read more

From Marketing Land

Instagram strips out fake ‘likes’ tied to 3rd-party apps
Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by the steps Instagram is taking to curb abuse. Read more

Facebook Ads Manager problems affecting many advertisers, days ahead of Black Friday
A number of advertisers trying to access their Facebook and Instagram campaigns on Tuesday were met with few options. Read more

The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion
Here’s a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it. Read more

Why businesses are relying on Facebook Groups to build engaged audiences
The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers. Read more

No Credit: How advertisers miss 18% of conversions
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID. Read more

From Search Engine Roundtable

Early Signs Of A Google Search Algorithm Update
I am seeing some early signs that there may be a Google search algorithm update rolling out this morning. Read more

Google: Quality Raters Guidelines Are Not One-To-One With The Ranking Algorithm
I feel like Google has to spend more time telling SEOs to stop obsessing about specific details then helping with technical SEO issues and I called it with this one. Read more

Google Discovered But Currently Not Indexed Help
In Google Search Console, did you ever see the “discovered but currently not indexed” notice regarding your index coverage status report? Read more

Google Local Services Ads Tests Showing Number Of Bookings
Google seems to be testing showing the number of bookings that happened through a local services ads directly in the Google ads. Read more

Mid-November Google Search Algorithm Update Reversals?
Friday we reported about a possible Google update, which is unconfirmed, but where a nice amount of the search community noticed some ranking changes and traffic changes. Read more

Limited Time Google Ads Black Friday & Cyber Monday Ad Units
Google has a new special ad unit for a limited time for the Black Friday and Cyber Monday holiday shopping season. Read more

Google Does Not Index Redirected Pages
This is probably obvious to most of you but Google’s John Mueller said on Twitter that Google does not index redirects. Read more

Google Local Service Ad Design Slightly Updated
Google has made a design change to the way the local service ads appear in the mobile search results. Read more

Google: We Fixed The Google News Indexing Bug Again & Again
For the past few weeks, Google has been having issues indexing or ranking Google News publishers content in Google web search and news search. Read more

Google To Roll Out Rounded & Sticky Header Search Results Design?
A couple of months ago we reported that Google was testing a new design for their desktop search results interface. Read more

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