27 Jul | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Apple Maps takes a step in the right direction
Keep your business listings on Google Maps updated, says contributor Adam Dorfman — and don’t overlook doing the same on Apple Maps. Here’s a look at the new and improved Apple Maps and its features. Read more

Tomorrow, Chrome starts telling users HTTP sites are not secure
Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking pages not using HTTPS URLs as not secure. Read more

Google hotel search results testing ‘price insights’
Is the hotel you are about to book a good deal? Google can now tell you if you should book that hotel now. Read more

Google Image Search tests bridging mobile design to desktop search results
Google image search on desktop tests tiled image layout with titles and URLs beneath the snippets. Read more

Yext integrates local business listings directly into Amazon Alexa
Name, address, phone and hours, with more to come. Read more

Google Ads arrives. So long, AdWords
Google’s new branding for its ads platform is starting to roll out. Read more

Google to stop supporting public URL submissions to its search index
Google’s public form to submit new URLs to Google is going away. Read more

Google updates its search quality rating guidelines
Google has published a revised version of the 164-page set of guidelines used to help human ‘quality raters’ evaluate online content and provide feedback to Google. Read more

Google rolling out new white local panel in search results
Forget that blue Google search results interface for the local panel — here is a new fresh look. Read more

Google event search feature adds more details and links to book tickets
Upgrades to Google’s event search features include time, location, ticketing providers, sharing, saving and much more. Read more

Rookie link-building and content outreach mistakes you won’t make twice
Want to shorten your link-building learning curve? Read more

From Marketing Land

15 checks you should make when choosing a link partner
How can you best evaluate a site to determine whether it’s a good linking partner? Read more

8 best practices for implementing multi-touch attribution
Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or watching video or TV. Read more

Planning to make a video ad or other video asset? 3 things to consider
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions. Read more

Gartner releases first Magic Quadrant on mobile marketing platforms
Mobile-only platforms take most of the top places, above Salesforce and Oracle. Read more

Content manager checklist: 10 things to do before you hit publish
10 content and SEO-related points a content manager should check before publishing a piece of content. Read more

How to project SEO traffic levels and avoid saying, ‘It depends’
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Read more

Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%
Ad spend on Instagram grew four times that of Facebook year over year, while YouTube advertisers spent nearly triple what they did last year. Read more

Smart content execution will net a lot of inbound links
Ever wonder why that link-building campaign you spent a lot of time and money on didn’t take off? Read more

Twitter tightens access to API platform & restricts number of daily actions an app can perform
Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited. Read more

4 must-do’s for marketing budget planning
The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Read more

Google ups its AI services with new Contact Center solution and developer tools
The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper. Read more

From Search Engine Roundtable

Google’s John Mueller Shares His SEO Related Podcast List
A Reddit thread asks folks to share their favorite SEO related podcasts. Read more

Google Tests New Location Tab & Scores For Hotel Listings
As I reported on at Search Engine Land based on Sergey Alakov spotting another test, Google is testing a new location tab that not only shows you location specific information around a hotel listing but also scores the location based on factors such as proximity to top sights. Read more

Bing Ads Strongly Recommends You Use HTTPS URLs
Bing announced 10 days ago that they are now strongly recommending that you switch all your ad URLs from HTTP to HTTPS. Read more

Google: Noindex & Rel=Canonical Should Not Be Mixed
There is an outstanding explanation from Google’s John Mueller about the differences around the noindex and rel=canonical signals and why they should not be mixed. Read more

Google: Still A Lot To Do To Fully Roll Out Mobile First Indexing
As many of you know, Google has been active at rolling out the mobile-first indexing process to more and more sites in their index. Read more

Bing Webmaster API Still Broken After 2 Weeks – No Fix In Sight
Over a week ago, I reported that Bing Webmaster Tools API was down and then began using some of my channels to find out what is up. Read more

Google Search Algorithm Update Saturday July 21st?
Starting maybe late Friday and into Saturday there were signals of a possible Google search algorithm update. Read more

Google: Word Count Isn’t Indicative Of Quality
One of the things I see so often in the SEO space is that SEOs say you need your pages to have a word count of X for Google to want to index and rank it well. Read more

Google My Business Showing Competitors Google Posts
As a way to encourage businesses to use Google Posts more, Google is now showing some businesses the Google Posts from their competitors in the Google My Business dashboard. Read more

Google “People Also Ask” Search Feature Jumps 35%
The people also ask feature in Google that began showing back in 2015 has seen a huge increase in the time it shows in the Google search results. Read more

Google Updated Quality Raters Guidelines On July 20th
Google has updated the search quality raters guidelines PDF document on July 20th. Read more

Google Fetch Works But Won’t Render The Page? May Be Timeout Issue.
Google’s fetch as Google tool in Search Console lets you do a lot of cool things but what happens with the fetch part works but when you also try to render the page. Read more

Google Has Removed The Quality Raters Guidelines PDF
Sometime this morning, Google has abruptly removed the Search Quality Raters Guidelines PDF for the internet. Read more

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