28 Sept | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google floods webmasters with ‘mobile-first indexing enabled’ notifications
Did you get a notice from Google that your site is now enabled for mobile-first indexing? You’re not alone. Read more

Now you can enable call reporting at the account level in Google Ads. Here’s how
The new feature means no more forgetting to enable call reporting for every call extension and call-only ad. Read more

Bing finally releases AMP viewer for news stories in mobile search
The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results. Read more

Are you guilty of these common SEO mistakes?
Mistakes happen. When they do, the best response is to learn from your errors, and those made by others, so you can turn them into opportunities. Read more

When users log into Gmail or YouTube, they’re now also logged into Chrome
The concern raised by some is that users will unknowingly be sending their browsing data to Google. Read more

When Facebook went down, direct traffic to news sites went up
Facebook users turned to Google search or went directly to publishers. Read more

Solving complex SEO problems when standard fixes don’t apply
Even experienced SEOs occasionally face challenges where traditional best practices fail. Read more

Google adds Smart Bidding for Search Partners
Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. Read more

Google now builds its own AMP stories for search
So far, these stories only seem to work consistently in the Google search app, and not in mobile Chrome or Safari mobile browsers. Read more

How Google’s March, April and August updates might fit together
In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective connecting the dots between three significant algorithm updates. Read more

The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Read more

New Google Image Search desktop design is now rolling out
In addition, Google has added Creator and Credit metadata support to image search. Read more

Google adds event markup to rich results status report in Google Search Console
Google has begun sending notices to those with bad event markup on their site that they need to make fixes. Read more

Mobile-first indexing: Will it change your rankings on desktop?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results. Read more

From Marketing Land

Twitter begins testing Timeline Ads on publisher sites
In May, Twitter began recruiting publishers for programmatic Timeline Ads. That test is reportedly underway. Read more

Google Data Studio comes out of beta
The company continues to develop new features for the reporting product. Read more

Facebook extends video Ad Breaks to 21 more countries
Publishers and creators in Europe, Central and South America and Asia will now be able to monetize their video content with Facebook’s expansion of Ad Breaks. Read more

Twitter: A bug may have sent some direct messages to business account developers
The company says it fixed the bug two weeks ago, but it had persisted for more than a year. Read more

How to create a style guide for your SEO content writers
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time. Read more

Snapchat partners with Amazon to let users shop from pictures
Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon. Read more

How to make a big impact with a small influencer marketing budget
So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Read more

7 ways to use dynamic content and multiply your conversions
Five years ago, people were awed when Amazon could recommend a product they’d love. Read more

Facebook Stories Ads now available to all advertisers
The company began testing the ad units in May and notified its Marketing Partners network earlier this month of the coming launch. Read more

How to integrate online and offline for the best overall result
Remember the days when the “dinosaurs” of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV. Read more

From Search Engine Roundtable

Google Maps Now On Apple CarPlay & It’s Okay
Right before I went offline on Tuesday night, Apple approved a new version of the Google Maps app for iOS that added CarPlay support. Read more

Google Tests Tabs On Branded Knowledge Panels
Sergey Alakov spotted Google testing tabs for a knowledge panel for branded search terms. Read more

Bing Also Drops Public URL Submit To Index Tool
Just like Google did back in July, Bing announced they have dropped their public submission tool. Read more

Google Sends Out Many Mobile-First Indexing Enabled Notices
Starting earlier this week, Google began sending out tons of mobile-first indexing notices to webmasters. Read more

Google Search Algorithm Shifts Around September 19th?
I am seeing some chatter, nothing too insane, around a Google search algorithm update around September 19th or so. Read more

Google Mobile First Indexing Migrations Not Done – Will Takes Years
I know there were tons of sites that got notifications that their sites migrated to the mobile-first indexing process this week. Read more

Google: There Is No Meta Tag Limit Per Page
Google’s John Mueller said on Twitter he doesn’t believe there is a limit to the number of meta tags Google has on a per page basis. Read more

Google: A Change In Structured Data Formats Won’t Result In Drop In Indexed Pages
Google’s John Mueller said in a video hangout on Friday that changing your structured data format from microdata to JSON-LD would not lead to many of your pages being… Read more

Google: Try Not To Use Multiple Languages In Title Tags
Google’s John Mueller answered a question on Reddit about a site using dual languages, multiple languages in a single title tag for a single page. Read more

Google Images Algorithm Now Uses Page Authority & Image Placement On A Page
Google said on Monday that they have updated their image search algorithm to use the authority of a web page as a more important factor. Read more

Google Related Activity & Collections In Search
Earlier this month we saw Google testing what we called relevant history, but now Google is calling it related activity cards. Read more

Google Double URL In A Single Snippet
I’ve never seen this before, Google showing a double URL in a single search result snippet. Read more

Is The Google Search Console Page Filter Throwing Off Accuracy?
There are some savvy SEOs and webmasters that are noticing a possible bug with the Search Analytics reports in Google Search Console. Read more

Google Posts Now Allows 1,500 Character Posts
Previously, Google Posts had a 100 to 300 word limit in your Google Posts. Read more

Report: Google Extends Titles In Snippets From 55 to 67.5 Characters
According to RankRanger, Google has extended the number of characters they show for the title in the search results snippets from an average of 55 characters to 67.5 characters. Read more

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