From Search Engine Land
Google begins sending goodbye old AdWords UI notices
It’s time to get serious about embracing the new AdWords. Read more
Google rolls out updates to give users easier access to privacy controls
Will easier access to privacy controls cause headaches for marketers who rely on activity-related data? Read more
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta. Read more
Bing visual search adds support for your camera and photos
Bing unlocks new intelligent visual search features within the Bing app for iOS and Android. Read more
Google turns on ‘Continued Conversation’ in the Google Assistant
Users will be able to ask repeated follow-up questions without the need to say “OK Google.” Read more
Google invites more entities to take control of their Knowledge Panels and ‘get verified’
Suggest a featured image and control other factual information in the panel. Read more
Practice useful marketing for local business content success
As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Read more
Google Search Console releases URL inspection tool
Check out the new tool that shows you details about how Google crawled, indexed and processed a specific URL on your website. Read more
Parsing pages: Is it better to update or remove thin content?
There are three basic strategies for dealing with thin content: update, redirect or noindex. Read more
How to take advantage of strategic PPC audience targeting
How to use audiences within paid search campaigns to target and convert prospects more effectively. Read more
Bing Ads app gets multi-user access to toggle between accounts & ability to add funds
Quickly navigate between multiple accounts, get actionable insights and add funds to prepay accounts on the go. Read more
Google Maps begins rolling out new explore features announced last month
The new Google Maps features are rolling out worldwide now, so go get them. Read more
Getting it done: how to overcome common link building blockers
Link building is tough to begin with and made harder when company policies slow down the workflow. Read more
Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand
Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based on the advertiser’s goal. Read more
Google Insights report in Google My Business gets subjective attributes
Learn what your customers think of your business with the new “what your business is known for” report in Google My Business insights. Read more
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager. Read more
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