5 Oct | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google adds new ‘family-led’ attribute to Google My Business profile
Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Read more

Link building in the age of content skeptics
When Google appeared on the scene two decades ago, it quickly outshone popular search engines such as AltaVista, Infoseek and Lycos for two primary reasons Read more

How to thrive within the fast-paced SEO environment
There will always be new mistakes and new challenges. The key is to learn and evolve and make yourself a better marketer. Read more

Google confirms ‘small’ search ranking algorithm update this past week
Did you notice any changes to your web sites traffic or ranking in Google? Read more

Google redesigns the Assistant for touch and digital transactions
The new capabilities help developers and further Google’s cross-platform Assistant strategy. Read more

Here’s how to copy old AdWords column settings to the new Google Ads UI
With a new option, it’s now possible to get all your old columns settings back. Read more

Bing Ads now supports language targeting at the campaign level
The change brings language targeting in line with Google Ads, making campaign imports smoother. Read more

Google publishes documentation on dynamic rendering for crawling, indexing JavaScript webpages
Do you manage a high intensity JavaScript based site that is having issues in Google? Dynamic rendering may be your workaround solution. Read more

Google Search Console snapshot arrives in search results
Google may be testing a way to get more site owners to look at their Google Search Console data. Read more

Website redesign mistakes that destroy SEO
To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do. Read more

From Marketing Land

50 million Facebook user accounts hacked
After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed. Read more

Facebook targets ads with data users didn’t share with the platform
Researchers reveal Facebook is using phone numbers identified via friends’ contact lists and numbers entered for two-factor authentication to target ads. Read more

Publishers on Twitter can now monetize videos viewed by global audiences
Previously, publishers could only monetize organic video content within their home country feeds. Read more

YouTube rolls out more ad extensions, incremental lift measurement
Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip. Read more

Facebook’s ‘Premieres’ videos now available to all global Pages
First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Read more

Adobe makes its venerable PDF more collaborative
Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process. Read more

Bring order to chaos: Wrangling data for actionable insights
How to bring an overwhelming amount of data under control and use the insights gained throughout your business. Read more

From Search Engine Roundtable

Google Search Algorithm Update On September 27th
I am hearing some chatter around a possible Google search algorithm update that took place yesterday, September 27th. Read more

Here Is Google My Business Video Verification Feature
A couple years ago we reported Google was testing a way for you to verify your local business in Google My Business over a video call. Read more

Google Imags Search Adds Creator & Credit Metadata For Image Credits
Google announced yesterday they have added support for Creator and Credit metadata and will be adding Copyright Notice metadata. Read more

Google Image Search Desktop Redesign Officially Rolls Out
After some testing, Google yesterday officially rolled out the new design for the image search results on desktop. Read more

Google Lens Coming To Google Images
Google announced that they will be bringing Google Lens features directly to the Google Image search results. Read more

Can A Site Killed By Google Panda Come Back From The Dead
An SEO said they had to kill off a site because after Google Panda had its way with it, it wasn’t earning enough money to maintain it. Read more

Google Moves Google Posts At Bottom Of Search Results
Google is apparently moving the Google Posts in the knowledge panel down a bit, to the bottom area of the local knowledge panel. Read more

Google Tests Navigation Slider For Mobile Search Results
Google is testing a scroll navigational slider for the mobile search results. Read more

Google Feed Is Now Google Discover
Google has renamed the Google Feed in the Google Search app to Google Discover. Read more

Google My Business “Located In” Feature For Address Information
We know Google Maps can list businesses as being in a mall or other locations. Read more

This Is What Google Is Saying About The Google September Updates
So we had a nice number of updates to the Google search ranking algorithm in September. Read more

Fixed: Google Search Results Bug Prevents Clicks To URLs With + Characters
Google fixed a bug that prevented some searchers from viewing some search results over the past five or so days. Read more

Google Tests Search Box For Local Business Reviews
Google seems to be testing a search box in the reviews section for a local business listing in Google Maps and web search. Read more

Google: Making Quality Links Is Against Google’s Webmaster Guidelines
Google’s John Mueller said in a Google Webmaster Help thread that making quality links is against their Google webmaster guidelines. Read more

October 2018 Google Webmaster Report
The month of September was an insane month for Google, specifically for SEOs and webmaster. Read more

Google Displays Search Console Stats In Search Results
Google is now showing Google Search Console statistics and a brief dashboard directly in the search results when you are the verified owner of the site and your site comes up in the search results. Read more

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