6 Jul | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google web spam report: Less than 1% of sites visited from search results are spammy
Google doubled down on removing unnatural links, reduced link spam by almost half. Read more

Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out
10 Automated Extensions are available in Bing Ads. Read more

Optimize for local SEO and drive more customers to your business
It is estimated that more than half the searches on Google are made with “local intent.” This means that one out of two people in Google is actually looking for local products or services when they search for something. Read more

The growing importance of remarketing audiences in Google paid search management
With the explosive growth of click share coming from remarketing audiences, it’s important to consider both incrementality and personalization when using audiences for paid search management. Read more

How to create the perfect ad with audience targeting
Reaching specific types of consumers throughout their purchase journeys is a challenge. Read more

Google clarifies the upcoming Speed Update only impacts the ‘slowest sites’
Google clarifies that if you have a fast site, making it faster ‘won’t change things’ with your rankings specific to the upcoming Speed Update. Read more

6 things Google Ads can now do automatically
Automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results. Read more

How to prioritize SEO tasks by impact
How do you know if the SEO and content changes you’re making will benefit your site? Read more

From Marketing Land

Facebook starts showing all ads a Page is running
Facebook Pages now include an “Info & Ads” section listing all ads a Page has run across Facebook, Instagram, Messenger and Facebook’s partner networks. Read more

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager. Read more

Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam. Read more

Twitter undergoes reorg, makes former Periscope co-founder head of products
Kayvon Beykpour, the co-founder of Twitter’s Periscope video app, will head up the company’s product team. Read more

How to create an ROI-based management approach for paid search success
How to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Read more

Google announces Google Marketing Platform Partners program
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform products. Read more

Facebook alerts 800K users that people they’d blocked may have been unblocked the 1st week of June
Facebook blames the unblocking glitch on a bug that lasted from May 29 to June 5. This is the second bug confirmed by Facebook in less than a month. Read more

Apps must now pass review process before getting access to Facebook’s Marketing API
In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down others. Read more

Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications
Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours. Read more

Instagram testing open-ended questions in Stories to make content more interactive
The Facebook-owned app confirmed it is testing a feature that would let users include open-ended questions within a Story. Read more

From Search Engine Roundtable

Some Google Knowledge Panels Looking More Like Featured Snippets?
It seems like more and more people are asking me recently if the Google knowledge panels are looking more and more like featured snippets. Read more

Google’s Danny Sullivan Considers Writing A Google Guide to Search
Danny Sullivan, now at Google, wrote on Twitter that he has been considering writing a Google Guide to Search document on how organic search works. Read more

Google Snippet Shows “Must Include” When Query Doesn’t Match
Over the past week or so, SEOs have been noticing that for really long tail keyword searches in Google, Google may not just show the “missing” label to describe a keyword in your search. Read more

Google’s New Speed Update Works On Gradual Scale; Small Improvements Matter
Google’s John Mueller spoke about the upcoming new Speed Update that is expected some time in July – so any day now. Read more

Google: We Ignores Most Links Within Press Releases
Google’s John Mueller said this morning in a video hangout at the 35:32 mark into the video that Google’s algorithms ignores more links found within press releases. Read more

Google: Google Analytics Won’t Hurt Or Benefit Your Search Rankings
Google’s John Mueller felt the need to explain on Twitter that there is no penalty for using or not using Google Analytics on your web site. Read more

Disallowing Robots.txt In Robots.txt Doesn’t Impact How Google Processes It
Google’s John Mueller said on Twitter that even if you try to disallow your robots.txt within your robots.txt, it won’t impact how Google processes and accesses that robots.txt. Read more

Google Tests Making URL In Search Results Snippets Clickable
Eric Hedekar from STAT, a tool that tracks the Google search results, posted on Twitter that he caught Google testing making the URL in the snippet a hyperlink and clickable. Read more

Google Poll: How Long Have You Been Using Google AdWords?
As you know, Google is rebranding AdWords to Google Ads soon and with that, Google is getting a bit nostalgic. Read more

Google Maps Business Reviews Fraud Checking Tool
There is this new tool at stopcraponthemap.com that looks for suspicious and fake reviews on Google Maps and tells you which one they think they are. “This tool looks for unnatural review patterns from Google users. Read more

Google My Business FAQs & Feedback On Agency Dashboard
As you know, Google has launched a new agency dashboard for Google My Business users who manage a lot of business profiles within Google My Business. Read more

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