7 Dec | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google My Business API v4.3 has been released
The new Google My Business API adds read and respond to customer Q&A, read reviews in bulk, identify unclaimed locations, report location issues and much more. Read more

Bing teams up with Intent Lab to add deeper AI-powered insights to search
The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey. Read more

Google keyword match type tournament: Place your bets on Exact
The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords. Read more

Bing competes with Google’s Gboard with SwiftKey partnership
Google’s Gboard has some competition for its search-enabled keyboard now. Read more

Facebook confirms searches performed off the platform do not influence Facebook search results
The company issued an explainer on how Facebook search works. Read more

The importance of understanding intent for SEO
Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it. Read more

The state of local SEO — get industry insights for 2019
Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. Read more

Google Map’s tracking problems keep piling up
Investigators seem confused about the differences between Google’s account, device, app and web settings.. Read more

Google officially rolling out new search bar with sticky header, rounded search bar
After months of testing, Google is rolling out the new search bar for the search results page. Read more

Google Search Console reporting bug drops some image search data
Beware of another reporting glitch in Google Search Console. Read more

Don’t skip these critical recurring SEO tasks
As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed before there is a crisis. Read more

Google search now supports live streams with Indexing API, structured data
Do you live stream video content? Here is a new way to get more exposure for that content in Google Search and Google Assistant. Read more

7 tactics to drive more links to your website
Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers. Read more

From Marketing Land

YouTube launches Stories feature for creators with 10K subscribers
First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube. Read more

Measuring return on content: It’s simpler (and more important) than you think
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Read more

Facebook confirms searches performed off the platform do not influence Facebook search results
The company issued an explainer on how Facebook search works. Read more

Do brand politics impact consumer purchases? It’s complicated
Multiple variables may affect how consumers react to brands that take a stand. Read more

Google now allows its Chrome browser to remove all ads from ‘abusive’ sites
Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards. Read more

Facebook rolls out Group Stories globally, adds emoji reactions
Group Admins have a variety of existing controls to monitor both the content and the members contributing to Stories. Read more

From Search Engine Roundtable

Branded Searches In Google My Business Insights
Last month, Google introduced a new group of analytics data in Google My Business Insights called “branded” searches. Read more

Google Beta Testers Wanted For The Search Console Performance Report
Google is once again looking for beta testers to help improve the Google Search Console Performance report. Read more

Not All Sites Were Moved Yet To Google Mobile First Indexing
I keep getting asked if Google is now done migrating sites to the mobile first indexing process. Read more

Google Posts Large AMP Indexing FAQs For SEOs & Webmasters
Dong-Hwi Lee, a Googler, posted in the Google Webmaster Help forums a large FAQs around indexing questions related to AMP. Read more

Google Search Algorithm Update Hits Friday November 30th?
I was going to cover the chatter and signals of a Google update this past Friday on Friday but when the Search Engine Land spectacle touched down, I decided to wait it out and see how things settle over the weekend. Read more

Google: It’s Worthwhile To Have Unique Images On Each Page
Google’s John Mueller said on a hangout last week that when it comes to images, he thinks it is worthwhile to have unique images on each of your pages. Read more

Google Posts Tests Like Button
It looks like Google is testing a like button, thumbs up button, on some Google Posts within search and maps. Read more

December 2018 Google Webmaster Report
Here is our monthly Google webmaster report that summarizes and links to the more important SEO and webmaster related stories. Read more

Google Local Listings Tests New Design For Images
Google is testing a new design for how they display images in a Google local or Google My Business listing in search. Read more

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