8 Feb | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Getting started with Google Search Console
In this first part of our in-depth exploration of the new Google Search Console, we’ll explain the overview section, Performance report and URL inspector. Read more

New Google Search Console adds a security issues section
In anticipation of the old Google Search Console going away, Google has moved the security issues into the new version. Read more

Learn how to manage product unavailability without hurting your SEO
When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and turn the customer experience into a sale. Read more

Tips on testing responsive search ads
Are the additional characters or RSAs generating better results or more problems? Read more

Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies
Roughly 53 percent of firms doing local SEO have 10 or fewer clients. Read more

Google Search Console to consolidate Search Performance reports to canonical URL
Big changes are coming to how Google reports on your data within Google Search Console. Read more

Bing to publishers: Start using new Bing URL submission process for indexing now
Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool. Read more

Google Search Console goes live with new consolidated view
Google made a preview of the consolidated data view live early, go check it out now. Read more

From Marketing Land

Agencies say search, social spend will rise, but increases target 5 platforms
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Read more

11 paid search tactics that drive quality inbound calls
Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. Read more

Where is Google Attribution?
Google’s free attribution tool made a big splash in 2017. Where does it stand now? Read more

3 powerful ways to maximize data to grow your e-commerce business
Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment. Read more

Google Display ads have evolved: What’s next for display?
After 15 years of the classic image ad, here are three new ways to drive growth. Read more

Prepare to say goodbye to Facebook ad set budgets
All Facebook campaigns will run with campaign budget optimization as of September. Read more

Google: Still ‘early days’ for performance advertising on YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube’s contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. Read more

Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Read more

What impact will 5G have on marketing and advertising?
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising. Read more

Getting back to basics with location-based marketing
Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand. Read more

Reports: Instagram advertisers stay loyal, keep spending more
Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram’s growth. Read more

From Search Engine Roundtable

404 Sitemaps To Remove Them In The New Google Search Console
Google’s John Mueller was asked if there is a way in the new Google Search Console to remove old Sitemaps files. Read more

Most SEOs Want Fetch As Google Even With URL Inspection Tool
Google told us the Fetch as Google tool is going away and being replaced by the URL Inspection Tool. Read more

New Google Search Console Ports Security Issues Section
Google has ported another feature from the old Search Console to the new, the security issues section. Read more

Weird Looking Google Search Analytics Charts From Search Console
Over the past couple of days, some SEOs have been sharing some unusually looking charts from Google Search Console’s Search Analytics report. Read more

Bing Increased URL Submission To 10,000 URLs Per Day. Bing Moving Away From Crawling?
Yesterday Bing announced at SMX West that they have increased the ability to submit URLs to their search engine by 1,000X from 10 URLs per day to 10,000 URLs per day. Read more

February 2019 Google Webmaster Report
It was a busy January with a few unconfirmed Google algorithm updates around the 15th, 9th and 6th of January. Read more

Google Shows 2.5X More Medical Featured Snippets In Desktop Results
Pete Meyers and Eric Hedekar from Moz said Google is now showing medical related featured snippets about 2.5 times more often in the desktop search results. Read more

Google Search Console Metric Drops For Google My Business UTM Usage
Over the past couple of weeks some local SEOs are reporting weird drops in their Google Search Console Search Analytics reports for Google My Business profiles that use UTM code tracking. Read more

Google: Development/Test Sites Can Be Added To Google Search Console
Google’s John Mueller said it is okay to add your test or development site to Google Search Console, even if it is noindexed and disallowed by search engines. Read more

Google Denies Negative People Or Organizational Associations Can Downgrade Rankings
Google’s John Mueller was asked if Google’s algorithm can associate negative factors with people or organizations that would lead the unrelated site to be downgraded in their search results. Read more

Yoast To Add Live Indexing With Bing & Google
Joost de Valk announced at YoastCon that the popular WordPress plugin, Yoast SEO, will provide live indexing with both Google and Bing starting next month. Read more

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