9 Nov | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google tests multifaceted featured snippets in desktop search results
Keep an eye on these featured snippet changes in Google. Read more

Google to make changes to Google News to help publishers ‘find their sites’
Google said it is making an update to Google News but it is unclear what this update fixes or changes exactly. Read more

Google My Business rolls out feature for new businesses, updates local service area settings
Here are two changes that happened in local search over the weekend. Read more

Google Search Console stats show directly in search results for site owners
Google is aiming to drive more awareness about Google Search Console with this new feature. Read more

Bing Ads launches Performance Targets to track goals across campaign groups
Monitor how campaigns are performing against shared performance targets in the Bing Ads UI. Read more

Google local reviews study shows 74% of businesses have at least one review
Check out this new study on Google local reviews. Read more

Google makes lazy-loading SEO help documents available
SEOs are excited about the new lazy loading documentation from Google. Read more

Bing Ads Scripts are rolling out in beta
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns. Read more

Learn how distance and intent shape local search
In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers. Read more

Google Ads intros new ad position metrics
Four new metrics provide better indications of where your ads appear on the search results pages. Read more

Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit. Read more

Google Search Console experiments with domain properties
As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking how properties should be organized. Read more

Could Google Alerts spam hurt your SEO?
Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools. Read more

From Marketing Land

Why you should embrace a full-funnel strategy for programmatic display
Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. Read more

Instagram reportedly testing new promoted Stories ad option for business accounts
It could open up Stories ads to smaller businesses with limited resources. Read more

Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics
Both are currently in beta, with rollouts happening over the next several months. Read more

Why does structured data matter for SEO?
Learn why now is the time to optimize your structured data. Read more

Tips for using the new Google Ads interface
There’s more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus. Read more

Step up your multichannel marketing game
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. Read more

Another survey shows brand trust affects purchase decisions
The online survey is yet another indicator that consumer trust of brands affects the bottom line. Read more

Foursquare can now measure TV ads’ impact on offline store visits
The company can also measure multiple channels and their effect on real-world consumer behavior. Read more

From Search Engine Roundtable

Google Cache Showing Mobile Version Of Site For Some
Google may be updating the cache version of the sites that have been moved over the mobile-first indexing to show the mobile version of the web site. Read more

Bing Ads Feature For Recurring Insertion Orders
Bing Ads announced a new feature that allows you to set up recurring insertion orders. Read more

November 2018 Google Webmaster Report
This past month in Google webmaster and SEO news was pretty busy. Read more

Google Search Console Stats Within Search Results To Site Owners Rolling Out
A month ago we reported Google was testing showing a stats box in the search results from your Google Search Console data. Read more

Google: No Ranking Benefit In Using Separate Google Search Console & Analytics Accounts
Google’s John Mueller said there is no ranking benefit in using different Google Search Console and Google Analytics accounts for each individual web site you manage. Read more

Google Separates Out Addresses & Services Areas For Local Service Businesses
Last week we reported Google was dropped addresses for some local service businesses. Read more

Google My Business Future Opening Dates For Businesses That Did Not Open Yet
A couple months ago we reported Google was testing future open dates within Google Maps listings and Google My Business. Read more

Google: Higher Page Count Means Nothing For Search Rankings
Google’s John Mueller said on Reddit that higher page count “means nothing” for ranking higher in Google. Read more

Google Local Maps Follow Button Is Out
A couple weeks ago, Google announced a new feature in Google Maps and Local to follow a specific location or venue. Read more

Google Creepy Search Algorithm Update Continues With Stronger Volatility
Earlier this month we reported about a Google algorithm update that happened Halloween night through November 1st and seems to be continuing on all week long. Read more

Google: You Cannot Opt Out Of Mobile-First Indexing
Google’s John Mueller stated the obvious, that you cannot opt out of the new mobile-first indexing process. Read more

Google: Don’t Use Different Title Tags For Mobile & Desktop Pages
Do you know of web sites that use a strategy of showing a different title tag on the desktop version of a page, compared to the mobile version of that exact same page? Read more

Google Ads Has New Ad Metrics To Help Clarify Ad Positions
Google is rolling out four new ad metrics to help clarify the position of the ads displayed in Google search. Read more

Google Search Console Tests New Domain Property
Google hinted they were working on a new concept for property sets within the new Google Search Console. Read more

Google: Disavow File Spaces Does Not Cause Sites To Drop In Ranking
It has been a while since I saw John Mueller from Google outright call someone’s SEO theory “completely incorrect.” Read more

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