Google local pack tests displaying website mentions matching your query

Google local results is aware of the content on the local business website and may even show the matching keyword in the local pack snippets. Read more

From Search Engine Land

Why microsites aren’t always ideal for SEO
Microsites have their uses, but this article argues that they can often create unnecessary headaches for search engine optimization professionals. Read more

Google Shopping gets top spot impression share & product diagnostics reporting
The updates are available in the new AdWords interface. Read more

Google My Business fixes week-long reporting bug with photo insights
Google has finally fixed the Google Insights reports in Google My Business. Read more

From Marketing Land

Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers
The beta is aimed at publishers who prioritize user experience. Read more

From Search Engine Roundtable

Google: We’ve Changed The Way We Think About The Panda Algorithm
Gary Illyes from Google said on Twitter this morning that Google has changed the way they think about Panda from five years ago. Gary wrote “we’ve changed the way we think about Panda.” Read more

Google AdWords Tests More Sitelinks Dropdown Button
Google AdWords testing a sitelinks layout that has a “more” link that drops down to show additional sitelinks Read more

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