Looking to incorporate paid search into your B2B marketing mix? This article provides some advice for starting off on the right foot. Read more

From Search Engine Land

4 tips for becoming a content-producing machine and generating more organic traffic
Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. This article lays out a system you can employ to achieve your content creation goals. Read more

Bing adds ‘Popular Content’ search results snippet section
Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much? Read more

From Marketing Land

Prime Day brings a price battle between Amazon Echo and Google Home
Both companies drop the price on their smart speakers, but Amazon’s aggressive discount could win the day. Read more

The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it
There is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than 900 followers, his tweet has garnered over 31,000 likes, nearly 16,000 retweets and more than 450 replies at the time of writing. His point that has resonated with so many others? The typical mobile reading experience is cluttered with distractions, from sharing buttons to “read more” links to, yes, ads. Read more

From Search Engine Roundtable

Signs Of A Google Search Algorithm Update Over Weekend
There are some early signs of a Google search algorithm update over the weekend, around Saturday and Sunday. Read more

Google: We Use ccTLD & Google Search Console Setting For Geotargeting
Back in the old days, Google used the location of the server and ccTLD to figure out if your site should be ranked in a specific localised version of Google. So if you had a .fr and your server was based in France. Read more

Google Indoor Running Track
Here is a photo from Instagram of the Google London office with their indoor running track. I guess this is part of the gym and maybe the gym is pretty big? Read more

Bing Search Results Snippets Adds “Popular Content” Box
A new feature from Bing that shows a new search result snippet box named “popular content.” It looks like an expanded and more visual version of sitelinks in the search results. Read more