Grow ROI with cross-channel optimisation

Cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. Read more

From Search Engine Land

Google says it lost 20 days of data of new Google Search Console users
Did you recently sign up for Google Search Console? Well, you might be missing some important data. Read more

Google image search now shows videos and recipes
Google video structured data schema now supports image and recipe information. Read more

From Marketing Land

Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search
The option expands data sharing between the two channels. Read more

No such thing as a free launch: A launch marketing checklist for multilocation businesses
Launching in a new city can be rewarding… or a massive flop. This article outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one. Read more

From Yoast

Moving your website to HTTPS / SSL
Commonly-used HTTPS to encrypt sensitive data that’s being sent across our website. This article describes some useful tips that might come in handy if you’re considering switching. Read more

From Search Engine Roundtable

Google Featured Snippet Results Image Spam
Go to Google and search for [school holidays] and at the top you will see a featured snippet, which now includes both the textual answer and an image. Read more

Google My Business Tests Mini Dashboard In Search Results
A week ago, Mike Blumenthal covered a new Google test around the Google My Business platform. In short, it appears Google is trying hard to get business owners to update their Google My Business listings. Read more

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