Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted ‘position zero.’ Read more

From Search Engine Land

Email deliverability: making it to the inbox
Learn why emails fail to reach their recipients and what you can do about it. Read more

From Marketing Land

How the iPhone spawned the evolution of mobile engagement
Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier will be for marketers. Read more

Considering a social media management platform? We compare 18 leading vendors
Need help with social media management? Learn what to look for in a solution. Read more

Amazon’s Prime Day 2017 is a 30-hour event this year
Prime Day is officially listed as happening on July 11, but the deals begin the night before. Read more

How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm. Read more

From Search Engine Roundtable

Not Seeing Google Posts In Your Google My Business Console? Let Google Know.
Last week, Google launched Google Posts to all Google My Business customers worldwide. The issue is, it isn’t available for all business categories, including hotel categories. Read more

Google Updates Structured Data Developer Docs
Google has updated many of their structured data developer docs yesterday. Aaron Bradley spotted it and posted about the changes in detail on Google+.Google has updated many of their structured data developer docs yesterday. Aaron Bradley spotted it and posted about the changes in detail on Google+. Read more

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