Are you showcasing your offers in your paid search and shopping ads? This is a huge area of opportunity for paid search marketers. Read more

From Search Engine Land

The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer. Read more

Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Read more

Google testing blue ‘instant’ AMP label in the search results
Google tries going blue with the AMP label, testing the word ‘instant’ over ‘AMP.’ Read more

From Marketing Land

Organizing your company to win in mobile
Despite mobile’s momentum, brands are still struggling to tackle it. Find out how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth. Read more

From Search Engine Roundtable

Google Tests Blue Instant AMP Label In Search
Google is testing a new look for the AMP label in the search results. Instead of the typical gray AMP logo with AMP written next to it. Read more

Google: Got AMP & Desktop But No Mobile Page? Google Will Index The Desktop Page.
Gary Illyes may have been misunderstood or may have misspoke at the Brighton SEO conference a few weeks ago when people said he said that when the mobile first index rolls out. Read more