Google shuts down Fetch As Google for mobile apps

Google begins removing app indexing features from within Google Search Console. Read more

From Marketing Land

Facebook tests a new ad format that puts it further ahead of its competitors
Studies show Facebook ads are competitive with search and outperform other social media. Read more

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. Read more

From Search Engine Roundtable

Google: Technically 404s Do Use Up Google Crawl Budget
Google’s John Mueller said on Twitter the other day that crawl budget is technically used when Google tries to access 404/410 page not found URLs. Read more

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