Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity. Read more
How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results. Read more
Report: 57% of smart speaker owners have bought something with their voice
Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant devices. Read more
Twitter tests doubling the length of tweets to 280 characters
If Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future. Read more
Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots
Facebook aims to make businesses more aware of ways to make people more aware of their Messenger accounts. Read more
Google announces new anti-fraud initiatives for DoubleClick Bid Manager
The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds. Read more
Find your target audience with YouTube video advertising
This article outlines 6 reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Read more
YouTube unveils new tools to create custom ads at scale, sequence videos & more
Director Mix can create huge numbers of ads tailored to custom audiences based on actions taken on other Google services. Read more
Google Birthday Surprise Spinner For Google’s 19th Birthday Tomorrow
Google turns 19 years old tomorrow, the last year of its teenage years and to celebrate, Google has a special Google birthday surprise spinner. Read more
Poll: Do You Request & Get Log Files For Your SEO Jobs?
There is an interesting conversation on Twitter around SEOs asking and obtaining access log files from their clients. Read more
Google Movie Reviews Tests Audience Reviews
A few months ago, Google began showing top voted tags for movies knowledge panels, before that like and dislike buttons – now Google is showing in some cases audience reviews. Read more
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