From Marketing Land
Twitter tests doubling the length of tweets to 280 characters
If Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future. Read more
Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots
Facebook aims to make businesses more aware of ways to make people more aware of their Messenger accounts. Read more
Google announces new anti-fraud initiatives for DoubleClick Bid Manager
The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds. Read more
Find your target audience with YouTube video advertising
This article outlines 6 reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Read more
YouTube unveils new tools to create custom ads at scale, sequence videos & more
Director Mix can create huge numbers of ads tailored to custom audiences based on actions taken on other Google services. Read more
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