From Search Engine Land
Google News to deprecate old RSS feed URLs on December 1, 2017
Do you subscribe to Google News RSS feeds? Well, you may have noticed that they appear to be completely broken now. Read more
7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Read more
Google Maps enables creating & sharing lists on desktop version
The feature, launched in February on Google Maps mobile versions, is now available on the desktop interface. Read more
SEO ranking factors for 4 business verticals and what they mean for local businesses
As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Read more
Target the right keywords — for Google AND your clients
The importance of educating your clients on different types of keywords and when to target them. Read more
Why real human users are the key to the best links for you
Overthinking metrics? Why real human users are the key to modern-day link awesomeness. Read more
Bing Ads now shows exact match impression share
The new data offers deeper insights into how ads are performing on exact match queries. Read more
Yelp increasingly cracking down on ‘review solicitation’ across the internet
The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well. Read more
Google adds wait times to local results in search and maps
Hate waiting for your seat in a restaurant? Now Google can tell you the current wait time before you go. Read more
Survey: 79 percent of consumers believe they’ve seen fake local reviews
Almost 75 percent also said they had been asked to leave a review. Read more
Google changes info command search operator, dropping useful links
The info search operator is the latest Google search feature to have changed, possibly for the worse. Read more
Local SEO: Driving customer actions for enterprise-level brands
Multilocation businesses face some unique challenges in today’s local search landscape, but they can succeed by finding the right balance between centralized data management and localized content production. Read more
Google adds new knowledge panel to provide information about news publishers
In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph. Read more
Choosing a call analytics platform
Compare 12 leading vendors and get recommended steps for evaluating. Read more
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