From Search Engine Land
Google announces AdWords daily budgets can overspend by 2x, automatically
While advertisers won’t be on the hook for overages, the real question is why are daily budgets still the only option? Read more
Visually understanding your site structure and external link weight impact
Looking for insights not easily gleaned through spreadsheets and raw data? Read more
Bing Ads rolling out Dynamic Search Ads to US and UK
Advertisers can now let the Bing Ads algorithm match user queries and generate their ads. Read more
5 ways to capitalize on Google Tag Manager
If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Read more
Local SEO: 7 Google My Business questions asked and answered
At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Read more
Answer engine JustAnswer now uses bots to route questions to human experts
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case. Read more
Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits reported. Read more
The ever-increasing importance of usability and trust in link building
Sometimes link builders identifying promising sites think only in terms of metrics. Read more
Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget. Read more
AdWords rolls out new interface to all advertisers
The new experience touts speed, upgraded visuals, more management tools. Read more
‘High-quality content’ tips from Google’s own style guides
To meet Google’s standards for content that deserves a high rank, this article suggests following the guidelines the search giant has set for its internal content creators. Read more
The AdWords 2x budget change: Considering the potential impact
There are still many questions about the impact of this sudden change. Here’s a look at several scenarios and changes advertisers might need to consider. Read more
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google’s revenue costs. Read more
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