19 Jan | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Join this ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue. Read more

SEO trends and Google changes to expect in 2018
This article explores current search trends and speculates on where the industry might be headed in 2018. Read more

Google My Business video uploads now available to business owners
Videos can appear on Google Maps and local search listings. Read more

4 reports you can pull from Ahrefs that you didn’t know existed
Some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? Read more

Google to fix reverse image search bug
“Pages that include matching images” section is not showing image thumbnails as it should. Read more

Understanding AdWords keyword match types for manufacturers
With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. Read more

The Google Speed Update: Page speed will become a ranking factor in mobile search
Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results. Read more

FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us. Read more

FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us. Read more

The technology behind AI in PPC
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Read more

Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work
Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. Read more

Turn finger traffic to foot traffic
Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. Read more

Google My Business videos not showing up on your local listing? It’s a Google bug
No, you probably did not upload your videos incorrectly to Google My Business. Google confirmed a bug with the videos now showing and is working on fixing the issue. Read more

From Marketing Land

46% of Prime members say they buy on Amazon at least once a week
New Amazon shopper study from Feedvisor gives insight into consumer behaviour on the e-commerce site. Read more

7 B2B marketing strategies you need to know
Learn how to build a better marketing plan for the new year. Read more

AdSense rolls out ad balance optimization tool for publishers
Publishers also now have a metric showing ad session length. Read more

2018 mobile marketing predictions from 18 industry veterans
What are the mobile and location-based trends that will take shape in 2018? Read more

Survey: 66% of consumers want brands to take social and political positions
Survey from Sprout Social found liberals were more likely to reward or punish brands for taking public stands. Read more

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers. Read more

Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content
The company said it’s trying to prevent posts from ‘businesses, brands and media’ from crowding out ‘the personal moments that lead us to connect more with each other.’ Read more

4 reports you can pull from Ahrefs that you didn’t know existed
Some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? Read more

Salesforce Commerce Cloud integrates with Instagram, adds other enhancements
The new features also extend the Einstein AI layer and directly connect the Commerce Cloud with the Marketing Cloud. Read more

YouTube sets stricter rules on videos that can carry ads
Advertiser brand safety concerns are driving more changes at YouTube. Read more

WhatsApp officially launches app, profiles for businesses
Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with customers. Read more

From Google Webmaster

Using page speed in mobile search ranking
Today Google is announcing that starting in July 2018, page speed will be a ranking factor for mobile searches Read more

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