From Search Engine Land
Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Join this ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue. Read more
SEO trends and Google changes to expect in 2018
This article explores current search trends and speculates on where the industry might be headed in 2018. Read more
Google My Business video uploads now available to business owners
Videos can appear on Google Maps and local search listings. Read more
4 reports you can pull from Ahrefs that you didn’t know existed
Some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? Read more
Google to fix reverse image search bug
“Pages that include matching images” section is not showing image thumbnails as it should. Read more
Understanding AdWords keyword match types for manufacturers
With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. Read more
The Google Speed Update: Page speed will become a ranking factor in mobile search
Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results. Read more
FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us. Read more
FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us. Read more
The technology behind AI in PPC
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Read more
Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work
Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. Read more
Turn finger traffic to foot traffic
Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. Read more
Google My Business videos not showing up on your local listing? It’s a Google bug
No, you probably did not upload your videos incorrectly to Google My Business. Google confirmed a bug with the videos now showing and is working on fixing the issue. Read more
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