From Marketing Land
Markets with home service ads: Service-area businesses are coming back to the local results
There’s good news and there’s bad news in the local service-area business space. Read more
Free, paid or gated content: Which option is right for you?
Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Tips to help you decide which route to go. Read more
Instagram redesigns call-to-action bar to dynamically mirror ads
By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s feeds. Read more
5 things you’re doing that drive your freelance writers crazy
How do you cultivate a relationship with your freelance writers that will result in great content? Five things to avoid if you want to stay on a freelancer’s good side. Read more
Mobile devices offer special vulnerabilities to fraud
As the types of mobile devices grow, expect more kinds of mobile-specific fraud. Read more
Forget B2B and B2C; the future of marketing is P2P
Move over, B2B and B2C marketing. Marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level. Read more
Facebook acquires teen-centric polling app tbh and all its valuable data
People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network. Read more
Apple’s move to kill cookies isn’t a crisis — It’s an opportunity
Apple’s cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view. Read more
Twitter’s new Video Website Card ad format uses video to push link clicks
Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop it. Read more
Should you connect with your clients across social platforms?
Connecting with clients on Facebook or Instagram can be a slippery slope. Why it’s better to keep your work and personal lives separate. Read more
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins. Read more
YouTube: We’ve manually reviewed 1M+ videos to improve brand safety processes
The company released an update this week outlining its efforts to restrict violent extremist videos on its site. Read more
How video makers are programming around Facebook’s ad breaks
Executives from Scripps Networks Interactive, Tastemade and Whistle Sports discuss how their videos accommodate Facebook’s mid-roll ads. Read more
Facebook officially launches Explore Feed on desktop to boost Pages’ posts
Facebook’s new feed offers Pages an opportunity to recoup lost organic reach. Read more
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