24 Nov | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Where to go next with your Google My Business listing
So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Read more

Is the featured snippet bubble bursting?
What’s going on with featured snippets? Google may be testing a reduction in SERP answer boxes. Read more

Google beefs up mobile shopping results for the holidays, adds more product info & buying guides
Google has also released search trends around Black Friday and Cyber Monday-related search queries. Read more

Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more. Read more

Updated: Google home page search box now shows you recent searches by default
Even former Google search executive Matt Cutts calls this new Google search behavior ‘super annoying.’ This story was updated to say this was a bug and Google is fixing it. Read more

When SEO isn’t your SEO problem
Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Read more

Google AdWords Editor updates to support budget type option for video ads & more
A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features. Read more

Google Flights gets a redesign in time for the holiday season
The new design for Google Flight search makes it easier to find cheaper flights, says Google. Read more

A site migration SEO checklist: Don’t lose traffic
Planning a site migration? This helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. Read more

How to keep your staging or development site out of the index
You generally wouldn’t want your staging site appearing in search results, so how can you prevent Google from indexing this content? Read more

From Marketing Land

5 ways to deliver a stronger digital experience for your brand
How can you deliver a more personal experience for your customers than your competitors? Read more

Facebook debuts web-based VR experiences within standard News Feed
Sony’s film, ‘Jumanji,’ and British museum The National Gallery have posted early examples of ‘360 experiences’ on Facebook. Read more

SEO + UX = Success
These days, SEO best practices include consideration for the user experience (UX). Read more

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
The state of interactive advertising: New formats are infusing digital ads with creativity that gets results. Read more

5 best practices for transforming the customer journey through analytics
Successful CMOs are embracing analytics to gain a competitive advantage. Read more

What you need to know about Facebook’s new ad transparency
As Facebook begins rolling out its ‘View Ads’ tab on Pages, the ramifications for advertisers and how the new disclosure will affect ad transparency. Read more

From Search Engine Roundtable

Google To Penalize AMP Pages Showing Partial Teaser Content
Google announced they will start taking punitive action against AMP pages that show teaser or partial content, with a link to see the full content on the main non-AMP page. Read more

GS1 Web Markup Has No Ranking Benefit In Google
Google has said time and time again that structured data, markup, schema, etc does not help you rank better in Google, all it does it help Google markup the search results with richer details for your snippets. Read more

Google: It Doesn’t Take Much To Outrank Low Quality Web Sites
Sometimes I look at John Mueller’s responses on Twitter and think, no no that is too obvious. Read more

Google: It Doesn’t Hurt If Your Site Ranks With Its IP Address
Imagine instead of seeing your web site address, i.e. domain.com listed in the Google search results for your brand name, instead you see an IP address listed. Read more

Moving To HTTPS, Transfer Parameter Handling In Google Search Console
Just a heads up, if you are migrating your site from HTTP to HTTPS and you have parameter handling set up in Google Search Console, make sure that when you do migrate to HTTPS. Read more

Google AdWords Editor Version 12.2 Adds More Features
Google AdWords quietly released an update to the AdWords Editor, they are now at version 12.2 which brings Gmail asset-based ads, full support for promotion and video extensions. Read more

There Was Google Featured Snippets Change Up In Past 30 Days
Pete Meyers from Moz was tweeting yesterday about how the featured snippets at the end of October have significantly changed. Read more

Google: Most Sites, Even Large Ones, Don’t Use Parameter Handling In Search Console
Google’s John Mueller said on Twitter that most sites on the internet do not use the parameter handling feature in Google Search Console. Read more

Google: Most Sites, Even Large Ones, Don’t Use Parameter Handling In Search Console
Google’s John Mueller said on Twitter that most sites on the internet do not use the parameter handling feature in Google Search Console. Read more

No Comments

There are not comments on this post yet. Be the first one!

NW77 Limited ® is registered in England number 07960239
Registered Office: Centaur House . Ancells Business Park, Ancells Road . Fleet . Hampshire . GU51 2UJ
Studio . 01252 761 332

Google Accredited Company



Privacy Policy | Cookies