From Search Engine Land
Website redesigns: How to retain and improve your SEO
How to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. Read more
Google adds keyword functionality to the AdWords app
Advertisers can make more on-the-go changes. Read more
The unique selling proposition: A key element for SEO success
What is a unique selling proposition (USP) is and why every indexable page on your site needs one. Read more
Will AMP improve your rankings? How to set up an AMP test
Wondering if AMP is worth the investment? This article walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. Read more
Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing. Read more
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google’s direct upload support to end March 20, 2018. Read more
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
Google announced more options for users to control the kinds of ads they see. Read more
Looking at marketing automation platforms? We compare 14 vendors
Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. Read more
FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us. Read more
Google Questions and Answers: Everything you need to know
Looking to take advantage of this new Google My Business feature? Read more
Google Search Console’s remove URL report might not work for a short period of time
Trying to use the Google removal tool URL report? Be aware that Google is upgrading the report, so it may not be reporting properly at the moment. Read more
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