Phrase match is dead. Long live phrase match!

Reports of the demise of phrase match have been greatly exaggerated. It turns out that there are certain situations in which it comes in pretty handy. Read more

From Search Engine Land

Google AdWords doubles the number of Sitelinks on search ads
With the new Sitelinks format for Google AdWords, you can now have as many as 8 Sitelinks in your ads. Read more

From Marketing Land

Why emotion is crucial to create brand advocates — and what you can do about it
How do you build loyal brand advocates? This article explains what it’s all about stepping up your customer experience efforts to give your brand a competitive advantage. Read more

From Search Engine Roundtable

Google My Business Insights Reports Delayed
It looks like the Google My Business insights, the analytics they provide to local businesses on how well their local listings are doing, is delayed for some reports. Read more

Google AdWords Landing Pages Report With Mobile Friendly Click Rate
Google announced they have added a new Landing pages report that shows the mobile friendly click rate on those pages and the number of clicks. Read more

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