We define a bespoke content strategy and guidelines then create content assets tailored to each platform that delivers as part of a content marketing plan.
It is important to carryout in-depth research on the company current content position to ensure values and strengths are defined and the company objectives, what content your online audience is looking for and how effective your competitors are with content. Once we have evaluated the above we can formulate key areas in which the brand can perform and own.
“NW77 provided a strategy and process for our content of which is now being ranked by the search engines”
Whether it is a one of content boost for your platforms or an ongoing monthly plan, we can structure a program that matches business needs.
Content creation without a clear strategy can lead to disparate content with no purpose. This can confuse you online target audience and can effect your brands integrity, alienate your audience and fail objectives.
We define an editorial calendar of which our content team work with.
Our web content writers have experience optimizing content across multiple industry sectors for example from Private health, Information technology and Travel through to the Motor industry.
It is important that all content created is search engine friendly. Our content creation team are SEO savvy and can work with your existing SEO agency or we are able to introduce you to our Search Engine Optimisation proposition.
Once the content assets have been developed we can then curate and promote the new content across the defined channels.