Whilst we deliver integrated marketing at a nationwide and global level, we also appreciate the need for small and medium sized or large nationwide businesses to appear big enough to deliver however, small enough to care in their local community.
“Our business reach and revenue has increased in the community, thanks to the NW77 program”
To answer this we have developed a hyperlocal programme that engages local business communities to knowledge share, recommend and work together, manage local SEO and Geo paid search activity and optimise the Google My Business and the Bing Places suite of tools, including the powerful Google 360 views, to ensure a maximised local reach is achieved.
Our objective is to drive the best from a localised marketing programme. As part of the setup phase we identify local audience demographics that match the target requirements of the business.
The information gained is then used to review existing collateral and to build a suite of tailored localised content.
We then go about engaging with the local community and building relationships with like minded local businesses and influencers to share content, recommendation and experience.
The development of localised brand hub websites are used to collate information, broadcast to the community and act as a forum for user generated content.