Obtaining an insight into user behavior on your website is invaluable. High quality analytics applied with business logic helps a business to understand and evaluate the effectiveness of their website against user needs.
This is imperatively useful when planning a new website or application, looking at trouble areas of a live website or as part of the ongoing marketing mix where conversion and ROI are constantly measured against active campaigns.
“Obtaining an NW77 insight into user behaviour we were able to change areas of our site to be more user centric”
Our analysis includes:
- Review the company market offering
- Understand user journey throughout the website
- Where a user has come from
- Entry pages
- Exit pages
- How many and specific pages viewed
- Page actions. i.e.: Purchase or Contact
- Evaluate performing and under-performing pages
- User demographics and activity times
- Number of website and page visits
As a Google Analytics accredited company we are able to provide client training so they can interpret and build custom reports or NW77 can work with the client to define and deliver business reporting on a frequency of choice as part of an integrated marketing campaign.