From Search Engine Land
Google’s Chrome browser to drop secure label for all HTTPS sites
In addition, Chrome will mark all HTTP web sites as not secure. Read more
Bing Ads Editor adds labels for Mac users & other features for Windows users
The latest versions of Bing Ads Editor for Mac and Windows have new features. Read more
Parallel tracking offers a page-speed improvement for AdWords advertisers
Advertisers should adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. Read more
How to survive Google’s new local search world
Google has made some significant changes in the area of local search. Read more
Google releases Lighthouse version 3.0
Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google’s tool for web developers. Read more
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. Read more
Google steps up efforts to fight scams and fraud directed at SMBs
The company is filing new lawsuits, has developed tools and a stronger education program. Read more
Google Trends gets updated with new features and design elements
Google Trends has updated its feature set and design to provide a “simpler navigation and more ways to explore data and stories around one of the world’s biggest journalistic datasets,” says Google’s Gavri Smith. Read more
The importance of transparency and understanding risk in link building
Are you looking to hire a link-building company? Read more
How to use domain names for marketing
Putting the right domain name strategy in place could enhance your marketing efforts. Read more
Yelp-led group’s new video appeals to Google employees to advocate for internal change
Video makes argument that Google is doing anti-competitive things in local search results. Read more
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide. Read more
Enable attribution across all channels, platforms and devices
It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. Read more
It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not. Read more
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