25 May | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google’s Chrome browser to drop secure label for all HTTPS sites
In addition, Chrome will mark all HTTP web sites as not secure. Read more

Bing Ads Editor adds labels for Mac users & other features for Windows users
The latest versions of Bing Ads Editor for Mac and Windows have new features. Read more

Parallel tracking offers a page-speed improvement for AdWords advertisers
Advertisers should adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. Read more

How to survive Google’s new local search world
Google has made some significant changes in the area of local search. Read more

Google releases Lighthouse version 3.0
Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google’s tool for web developers. Read more

Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. Read more

Google steps up efforts to fight scams and fraud directed at SMBs
The company is filing new lawsuits, has developed tools and a stronger education program. Read more

Google Trends gets updated with new features and design elements
Google Trends has updated its feature set and design to provide a “simpler navigation and more ways to explore data and stories around one of the world’s biggest journalistic datasets,” says Google’s Gavri Smith. Read more

The importance of transparency and understanding risk in link building
Are you looking to hire a link-building company? Read more

How to use domain names for marketing
Putting the right domain name strategy in place could enhance your marketing efforts. Read more

Yelp-led group’s new video appeals to Google employees to advocate for internal change
Video makes argument that Google is doing anti-competitive things in local search results. Read more

Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide. Read more

Enable attribution across all channels, platforms and devices
It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. Read more

It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not. Read more

From Marketing Land

Pause underperforming ads with this updated AdWords script
If you are running tests on your ads but don’t know how to interpret the results. Read more

60 Minutes segment: Google is a monopoly without question
The segment promotes an image of the company as thuggish and market-manipulating. Read more

Quora launches native image ads globally
The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers. Read more

Human-computer interaction and digital advertising
The increasingly important field of HCI and its effect on the marketing environment. Read more

Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad placement. Read more

Facebook’s latest on fake news, misinformation campaigns & user privacy
Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Read more

Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program. Read more

Email: The oft-overlooked backbone of successful content marketing & SEO
Many people may think social media beats email in terms of ROI. Read more

From Search Engine Rountable

Search Buzz Video Recap: Google Ranking Shifts, Google Snippets Shorter, Personalized Search Dead & Google News Updated
Earlier last week, we reported on more Google algorithm changes with web sites fluctuating in the search results. Read more

Google: Google Algorithm To Generate Content Not For Search
Image credit to Shutterstock The ability to autogenerate content for the web is nothing new, it can be used for spam purposes and it is also used for real publications around things like earnings reports and generic but routine based content. Read more

Publishers: Google AdSense Email Reporting Revenue Numbers Are Wrong
Publishers who are using Google AdSense are complaining that the email notifications they get from Google about their revenues and earnings are simply wrong. Some are saying it is off by 20% or more. Read more

Google Search Console Beta May Be Getting Links From Data
The new Google Search Console isn’t fully on par with the feature set of the old Google Search Console. Read more

Beware Of Browser Hijacks & Fake Google Ads
Every now and then I see people post screen shots of Google search ads that look suspicious because (a) they are irrelevant to the query and (b) kind of hidden and hard. Read more

Google “Similar To” Carousel For Local Search Results
Sergey Alakov spotted another Google local feature that might be undergoing testing now, he posted it on Twitter. Read more

Google Shows More Yellow Map Pins In Snippets
In early April we reported some folks seeing yellow map pins in the Google search results snippets. Read more

Google Search Settings Page Broken
If you go to your Google search settings and try to change some of those settings, such as the number of results per page, your geographic region and some other settings, it won’t work. Read more

SEO For Google Now Harder? What Has Changes Over The Past Few Years?
There is an interesting thread starting up at WebmasterWorld talking about what has changed specifically with SEO around Google over the past few years. Read more

Google: Duplication In Title Tags With Image Alt Tag Is Not An Issue
John Mueller of Google said on Twitter having your title tag read exactly the same as your image alt tag on the same page. Read more

Google: Number Of Slashes In URLs Doesn’t Matter For Search
Google’s John Mueller said on Twitter that Google doesn’t look at the number of slashes, i.e. /, you have in a URL for search purposes. Read more

Is Another Google Update Happening In May?
Mid-may we reported of a Google update brewing that led to more fluctuations around May 17th or so. Read more

Google: AJAX Crawling Scheme Going Away Sooner Rather Than Later
Here is yet another update on when Google will really be killing off the AJAX crawling scheme from 2009. Read more

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