31 Aug | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

How to manage multiple GMB listings for service area businesses
How service area businesses can use GMB’s bulk syndication service to increase their visibility and decrease their CPA. Read more

Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface. Read more

Why websites should be using HSTS to improve security and SEO
If you want added security, faster load times and stronger SEO for your site,  you should be using HSTS for a better user and ranking experience. Read more

Case study: The tale of two internal link tweaks
A case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic. Read more

Survey: 82 percent of smartphone shoppers conduct ‘near me’ searches
Over 90 percent of survey respondents also said they were likely to click on the first set of results. Read more

Google clarifies Search Console query report data changes from August 19th
After much confusion, Google has issued a statement clarifying the changes made to the query reports in Google Search Console. Read more

How to find good writers and other content marketing struggles
You get what you pay for when it comes to copywriters. Read more

Why following SEO trends guarantees SEO budget waste
Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Read more

Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page
Make quick changes on the fly from several of the cards featured on the Overview page. Read more

Google My Business API v4.2 has been released
New features in the Google My Business API include verification options, new location end points, expanded search, chain membership and product posts. Read more

Google confirms testing new search results design with sticky header, rounded search bar
Google is testing a new design with rounded corners, a smaller logo and a sticky search bar header. Read more

Google updates user management and rights in Google Search Console
Google is making some important changes to the user permissions and roles, please review these changes so you know how you may be affected. Read more

From Marketing Land

Facebook tests new way to connect more users on the platform
Facebook’s ‘Things in common’ label will show users what they have in common with people they’re not connected to. Read more

YouTube gives users more ways to track the amount of time they spend on the app
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week. Read more

Are social platforms finally growing a conscience?
Changes being made by social media platforms to improve both the user and advertiser experience Read more

Instagram fights back against fake accounts & bad actors with new safety tools
Accounts with large audiences will soon have ‘About this Account’ information that publicly lists the date the account was created, ads it is running and more. Read more

Twitter to enforce new rules around issue ads starting September 30
Aiming to rid its platform of bad actors, Twitter has released a new policy for ads that refer to an election or advocate legislative issues. Read more

Learn how to navigate Google’s Comparison Shopping Services
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Read more

Without identity, retailer ad retargeting misses the mark
Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Read more

From Search Engine Roundtable

Google Search Algorithm Update Starting On August 22
There is new chatter and signals that there may be a Google search algorithm update starting around Wednesday, August 22nd and continuing throughout today. Read more

New Google Link Report To Get Download Latest Links Feature
Google launched the new link report in the new beta Google Search Console this week. Read more

Google: We Take Web Site Spam Take Overs In Search Very Seriously
Google’s John Mueller said in a webmaster hangout video that Google’s spam teams take it super serious when a web site is taken over by another one in the search results. Read more

Google: Redirecting All Your URLs To Your Home Page Is A Bad Practice
Google’s John Mueller said on Friday in a webmaster video that redirecting all of your URLs to your home page is bad practice. Read more

The Google Search Console New Link Report Has A Latest Links Download
Google’s new link report in the beta Google Search Console does have a download latest links button. Read more

Google: Certifying Content It Still Valid Is Good, But Not Date Update Worthy
Google’s John Mueller said it is great to go through old content and make sure it is still valid and accurate. Read more

Google Posts Tests Without Google Local Knowledge Panel
Normally, you would see Google Posts show up in or near a local knowledge panel when you search for the business by name. Read more

Google Tests Grouping Two Search Results In One Box
Google is testing showing two different search results from the same domain name in a single search result box. Read more

Google Converts PDFs To HTML For Indexing In Search
Google’s John Mueller said that Google will convert PDF documents, as well as other documents, from their original form and into HTML in order to better index those documents. Read more

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