From Marketing Land
Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Deploying multiple match types produces little difference between phrase and broad match options. Read more
Split testing Google Shopping campaigns
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other. Read more
Are you ready for the attribution changes coming to Google AdWords?
Here’s an overview of attribution and five different replacement models available in Google AdWords. Read more
Spredfast adds reviews to the social channels in its dashboard
The social management platform becomes the latest to treat consumer reviews as another source of social feedback. Read more
Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected
Wehner told an investor meeting Wednesday that the social media giant is ready for the EU regulation. Read more
Bundle your agency services to boost revenue
Though the leading marketing sectors, such as technology, software and many consumer brands, have been utilizing marketing automation for years, it is still a relatively underutilized technology in many sectors. This puts agencies in a great position to pitch services in the form of a bundled offer. Read more
Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months
MediaRadar study shows nearly half of the video ads on Snapchat Discover channels came from media & entertainment brands. Read more
How well do you know your customer?
You may think you know your customer, but what is your understanding based on? Read more
Maximizing conversion rates
Learn how to create a structured approach to improving online conversions to significantly impact both sales and ROI. Read more
Get inside your customer’s head: A guide to writing irresistible calls to action
Common search motivations and different types of CTAs you can use to motivate people so they can’t help but click.. Read more
Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics
Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Read more
The price is right? Let the data answer that
Now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array of data to bid management. Read more
How Amazon dominates the competitive search landscape
An examination of paid search performance in US and UK retail markets. Read more
YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard
Creators will soon have access to impressions, click-through rates and unique viewer metrics to measure how their videos are performing. Read more
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