2 Mar | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. Read more

3 ways to revitalize your digital marketing program
Ever hit a performance plateau? Three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. Read more

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line. Read more

Keeping your edge sharp with AdWords
These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. Read more

6 smart e-commerce lessons to boost local business
With more and more people window shopping on a small screen, here are six ways to use online tactics to drive customers to an offline store. Read more

Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report
No need to worry, the Google Search Console crawl stats drop last week was indeed a bug. Read more

How Amazon dominates the competitive search landscape
This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories. Read more

An easy way to see if Google thinks your webpages are keyword relevant
How to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat. Read more

Multifaceted featured snippets begin rolling out in Google search results
Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries. Read more

Are you ready for the attribution changes coming to Google AdWords?
If you’re not, this will help you get up to speed. Here’s an overview of attribution and five different replacement models available in Google AdWords. Read more

Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. Read more

From Marketing Land

Report: Facebook leads other platforms for app-install ROI in performance index
However, Google is gaining and Twitter has the best long-term retention. Read more

YouTube removes analytics from its demographic data reports for creators
According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers. Read more

Are consumers burning out on social media?
Tips on how brands can cope as consumers become increasingly detached and fatigued. Read more

How to overcome unique B2B digital marketing challenges
Marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business. Read more

Mastering social media advertising
Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. Read more

Twitter’s new Bookmarks feature lets you save Tweets without having to like or retweet them
The latest update also comes with more ways to share content, making it possible to send a Tweet via direct message or off of Twitter. Read more

Facebook ends the Explore Feed less than 4 months after its launch
Facebook discovered people didn’t want two feeds. Read more

Adobe Target gets some new tools for mobile marketing
A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences. Read more

Majority of mobile marketers plan to increase video spend in 2018
But despite enthusiasm, fears about fraud and transparency are on the rise, a report released by YouAppi finds. Read more

From Search Engine Roundtable

Google Ranking Update, Mobile First Index Expands, News Meta Keyword Gone & More
This week, we reported about a possible Google algorithm and ranking update in search. Read more

Google Defends False, Offensive & Fake Search Suggestions As People’s Real Searches
A couple of days ago, Danny Sullivan, who is now tasked with defending Google, or as he likes to put it, explain how Google works so that people understand better when the results out of Google look wrong. Read more

Google Search Console Lets You Filter By Differences
A new feature added to the new Google Search Console is the ability to filter your performance reports to only show differences of X value. Read more

Google: Link Wheels & Web 2.0 Google Tricks Probably Don’t Work
John Mueller from Google told one SEO on a Reddit thread that using “web 2.0 tricks” or “link wheeling” probably doesn’t work with Google these days. Read more

Google Keyword Planner Tool Redesigned
Over the last week or so, I received many tweets from folks in the industry about a new design rolling out for the Google AdWords Keyword Planner tool. Read more

Google Search Console Message: Fix Long Page Titles
Casey Markee shared a screen shot of his inbox showing how he had repeated notifications from Google Search Console telling him to “fix long page titles” on a website. Read more

Google Not Indexing URLs In Your Sitemap? New Sitemaps Won’t Help
If you have issues with Google indexing specific URLs on your site, Google says putting those URLs into new XML Sitemap files won’t help them get indexed. Read more

Google Mobile First Index Will Crawl Desktop Sites
As you know, the mobile first index is getting ready to expand in the upcoming weeks and some webmasters that still have desktop only sites are a bit nervous. Read more

Google Fetch As Google Tool Renders Hash Bang URLs
In 2014, Google’s Fetch as Google, the fetch and fender tool in the Google Search Console stopped working with hashbang URLs etc. Read more

Google To Clarify How To Make Lazy Loading Images & Content SEO Friendly
Google has said before that they can’t see lazy loaded content on mobile but said it is a tricky situation. Read more

GoogleBot Can’t Crawl CSS Custom Properties
Eric Bidelman from Google posted a PSA, public service announcement. Read more

How Often Google Reindexes A Web Site
Google has posted their first SEO Snippets video since announcing it back in December. This is a basic SEO question on how fast and often Google recrawls and reindexes a specific web site. Read more

Google Page Speed Update & Mobile First Index Are Separate
There still seems to be confusion about ranking versus indexing. As you know, Google has the mobile first index that is rolling out and then in July we have the Google Page Speed Update for mobile. Read more

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