From Search Engine Land
Google tests showing answers under ‘people also ask’ feature
Google shows answers to the questions you didn’t even think you were asking with this new Google search results test. Read more
7 marketing and promotion tactics to get your content discovered
Seven tried-and-true content promotion strategies that will drive traffic to your content and website. Read more
Google My Business adds ‘women-led’ icon & attribute to business listings
Here’s how to add a ‘women-led’ icon to your Google Maps and local search listings. Read more
Google confirms core search ranking algorithm update
Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they dropped in rankings. Read more
AdWords custom columns now available at keyword and ad levels
Track and optimize to custom metrics tailored to your goals at all levels of your campaigns. Read more
Google tests rounded mobile search design without full Google logo
Google is yet again testing an even more curved design for its search results pages. Read more
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Read more
Google Images update: Captions added to images, pulled from the page title tag
To add more context to image results, Google will now display a caption with images in mobile Images search results. Read more
Notes are coming to AdWords, plus Recommendations & an Account Performance Score
Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI. Read more
Chat rate is the new CTR for AdWords message extensions
Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries. Read more
Google says it removed more than 3.2 billion bad ads in 2017
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types. Read more
Creating landing pages that convert
Landing pages can make or break your digital marketing. Read more
4 concrete ways to use images to build links
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. Read more
Google search results page displays answer without any search results
Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results. Read more
Google adding business descriptions in Google My Business & local panel
Business owners will likely soon have the option to write and edit descriptions that show up in Google’s local knowledge panel. Read more
Google My Business updates the directions heatmap in Insights reporting
Check out the new report that shows you where people requesting directions to your business are located. Read more
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