This article looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns. Read more

From Search Engine Land

Google Questions and Answers for local businesses now available For Android
Questions and Answers are coming to the Google local listings. Here is how you can manage them as a business owner today. Read more

Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott. Read more

From Search Engine Roundtable

Details On The Google AdSense/Ad Buyer Exploit
As many of you know, Google confirmed an AdSense exploit where ad buyers were able to manipulate the ad platform which resulted in many AdSense publishers noticing a huge decline in CPCs. Read more

Google Adds Mobile Friendly Test In The Search Results
You can now search for [mobile friendly] in Google and Google will give you a box at the top of the page letting you test any URL to see if it is mobile friendly. Read more