Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target audience. Read more

From Search Engine Land

Labels are coming to Bing Ads & Bing Ads Editor
As in AdWords, labels can be applied at various levels of users’ campaigns to aid management and analysis. Read more

How to generate ideas when competitive analysis shows you nothing
This article explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. Read more

From Marketing Land

5 ways to ramp up your digital media measurement
From setting well-defined goals to digital attribution, this article shares ways to improve your digital media measurement and get the most out of your next marketing budget. Read more

Facebook redesigns news feed with larger link previews, circular profile photos
While mostly cosmetic, Facebook’s changes are meant to make its social network easier to use. Read more

Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update
Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default. Read more

10 tools for creating compelling content for social media
How do you create social media content that grabs your audience’s attention? 10 tools that will help you with images, videos and more. Read more

From Search Engine Roundtable

Google On How To Block Your Staging Server
Google’s John Mueller posted on Google+ an overview of how to remove your staging server from Google and then the best way to block it going forward. Read more

Google Search Console Structured Data Report Gets More Details
Google Search Console structured data report now has more detail including in the product report it has new fields. Read more