Check out the experimental version of a Google search app designed for slower internet connections that Google is currently testing. Read more
Site optimization or traffic optimization: Which delivers better results?
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Read more
How important is Google Shopping for retailers?
Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. Read more
Facebook will penalize fake videos in latest news feed algorithm update
Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images. Read more
Quora launches retargeting for advertisers
Advertisers can build audience lists and create ads targeted to segments of past site visitors. Read more
Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV
Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them. Read more
Google Calls Algorithm Monitoring Tools “Blackhat Scrapers”
Back in the good old days, I use to simply use the chatter in the SEO discussion forums to communicate with you all if I feel there was a major or minor Google Algorithm update. Read more
Google: We Care About URL & Last Modification Date
Google’s John Mueller said on Twitter this morning that Google doesn’t really care much about the priority field in the XML Sitemap Read more
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