Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’

Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure. Read more

From Search Engine Land

Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace. Read more

What teen fiction can teach you about writing ad copy
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy. Read more

From Marketing Land

Why choosing a niche helps you produce better content
Don’t create content that tries to serve everyone. This article explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Read more

From Search Engine Roundtable

Google: On-Page Markup & Data Highlighter Signals Are Equivalent
There are two primary ways to markup your pages with structured data to help Google power your rich cards / rich snippets. The best way is to use on-page code markup, schema, to markup your pages as we discussed yesterday. Read more

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