Digital marketers agree about the importance of SEO and content marketing, but this article shows they’re too often kept in completely separate silos. Here’s how to bring them together. Read more

From Search Engine Land

Google adds trending searches and instant answers to iOS app
Google adds previously introduced Android search capabilities to iOS app. Read more

From Search Engine Roundtable

Google Kills Preferred Site Name Schema Markup
It looks like Google has removed one of their previously documented structured data markups from their developer docs. Specifically, they have removed the Preferred Site Name option, it now 404s when you try to access it. Read more

Google: Duplicate Content Elimination
There is a number of interesting questions and answers around how Google handles removing or hiding or filtering duplicate content from the search results. Read more