After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner. Read more
Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
Artificial intelligence powering new product development for Bing Ads. Read more
Bing for business helps organizations search smarter
Bing for business has launched a preview of new search features designed for internal organization search. Here is a quick overview. Read more
The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Read more
Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it. Read more
Instagram hits 2 million monthly advertisers, doubling in six months (again)
Instagram crossed the 1-million-advertiser mark in March and is closing the gap on Facebook’s 5 million. Read more
Even for email, experience is everything
While campaign numbers and email platforms are important, This article believes marketers can’t afford to ignore the experience their subscribers are getting. Read more
Google My Business Login Broken & 404s
If you try to login to your Google My Business section now, you will probably see a 404. Read more
Google: When Going HTTPS, Migrate Whole Site At Once
Google’s John Mueller said at the 15:36 minute mark into the last Google hangout from Friday that if you are moving to HTTPs, you should move your whole site all at once. Read more
New Merchant Center Tools For Google AdWords
Google announced they have new merchant tools available for their Google AdWords customers for the upcoming holidays. Read more
Export Added To Beta Google Search Console Index Coverage Report
One of the cool new features is the index coverage report that shows you lots of details about your index information within Google. Read more
Google AdWords Editor Version 12.1 Adds Expanded Dynamic Search Ads, Shopping Showcase Ads & New Bid Options
Google has updated the AdWords Editor program to version 12.1 which brings many changes. New features include Expanded Dynamic Search ads, Shopping Showcase ads. Read more
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