Creating great content isn’t enough to achieve great SEO results. This article demonstrates there is a lot that goes into a truly effective content strategy. Read more

From Search Engine Land

The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Wondering where to start with page speed improvements? How to tackle page speed improvements on several WordPress sites without (much) input from a developer. Read more

CSEs will compete head-on with Google Shopping in EU search results
To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines Read more

From Marketing Land

Vimeo launches its first live-streaming product & announces plan to acquire Livestream
Vimeo CEO Anjali Sud says live-streaming has been the top request from the site’s creator community. Read more

From Search Engine RoundTable

More Google Algorithm & Search Results Shuffling
Yea, yea, yea, more of the same. Google is updating their search results, it is in flux, search results are shuffling around. Read more

Google Expands Phone Call Organic Links In Search Results
Back in March 2016, we reported that Google was showing phone number extensions in the organic search results snippets. Well, that seems to now be expanding beyond the US and into other regions. Read more

Google AMP URLs With usqp=mq331AQCCAE= Is A Test
Some folks are noticing Google serving two flavors of their AMP URLs to users. One is your normal AMP URL and the other is the AMP URL with usqp=mq331AQCCAE= appended to the end of the URL. Read more