The General Data Protection Regulation (GDPR). Launching in May 2018, the regulation will see any business that holds customer data being subject to strict EU regulation.
Paid search analytics: What treasures are hiding in your data?
Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance. Read more
How to decide ‘Should I bid?’
Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work. Read more
Snapchat makes it possible to search for Stories by keywords
The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app. Read more
Google Maps ad traffic steadily growing
Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. Read more
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