5 July | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

What do you do if Google My Business doesn’t understand your business?
Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find them. Read more

Google to stop supporting noindex directive in robots.txt
Changes are coming to how Google understands some of the unsupported directives in your robots.txt file. Read more

Why it’s worth targeting keywords with no-to-low monthly search volume
Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website. Read more

Google expands App campaigns search inventory on iOS browsers
Conversions won’t be available via third-party tools. Read more

From Marketing Land

LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche conversations. Read more

Consumers indicate experience, not price, as top conversion factor
For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. Read more

IBM’s Watson Marketing spinoff launches with agile strategy
The company will focus on delivering marketing solutions that could compete with larger marketing cloud vendors. Read more

From Search Engine Roundtable

Will Google Crack Down On Sites Leasing Out Its Subdomains
Google’s John Mueller addressed the topic of sites leasing or renting out subdomains off of their main domain and letting third-parties put their content on those subdomains in an effort to rank better in Google and sell more. Read more

Google: It May Be Worth Looking Into Compressing HTML & CSS
Google’s John Mueller confirmed on Twitter that it may be worth looking into compressing your HTML and CSS. Read more

Google To Drop Any Support For crawl-delay, nofollow, and noindex in robots.txt
Google posted this morning that they are going to stop unofficially supporting the noindex, nofollow and crawl-delay directives within robots.txt files. Read more

List Of All The GoogleBot Robots.txt Specifications Changes
With Google aiming to make the robots.txt exclusion protocol a standard, they proposed some changes and submitted them the other day.Read more

Google Ads API Goes Back Into Beta
Back in March, Google launched the Google Ads API into a production environment. But yesterday, Google decided to pull it back and move it back into a beta state. Read more

Something New Is Coming From Google…Gary Has A New Idea…
John Mueller from Google posted on Twitter just a couple of minutes ago “Uh oh, Gary has a new idea…” Read more

Bing: We Never Supported Noindex In Robots.txt
Frédéric Dubut from Bing said that its search engine never supported the noindex in a robots.txt file before. Read more

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